Sales & Marketing Executive at Rhizome Consulting

About the Organisation – Cassava Republic Press (CRP) is an awarding publishing firm. CRP was established in 2006 in Nigeria and launched in the UK in 2016. As the first African publisher to establish an office in the UK, CRP’s aim is to change the way the world thinks about African writing.  CRP publish across genres: literary fiction, crime, non-fiction, children’s and romance titles. 

The position holder will be responsible for developing, implementing, and managing sales and digital marketing campaigns that promotes CRP books.

Responsibilities:

• Lead the development of proposals to support coordination, preparation, and production of proposals and qualifications documents
• Identify sales opportunities and retail outlets for books, liaise with distributors and supply them
• Identify events for sales of published books
• Support to develop, plan and deliver integrated and creative digital campaigns and lead the execution of marketing activities for the titles from start to finish
• Maintain marketing database and co-ordinate and publish regular email newsletters to relevant audience
• Create and develop a detailed strategy of innovative and imaginative activities that will promote reading culture in Nigeria
• Identify and research potential funding opportunities
• Formulate strategies to build a lasting connection with customers
• Identify and analyze target audiences to build appropriate marketing strategies and assets
• Function as the chaperon for authors during book tours and draft reports on book tours
• Ensure brand story is communicated through visuals and copy
• Acquire insight in online marketing trends and keep strategies up-to-date
• Any other duty as required by the organisation

Requirements & Skills

• A minimum of three years relevant experience
• Business related bachelor’s degree
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media)

• Excellent research, writing and communication skills
• Proven ability to evaluate new technology tools for digital marketing
• Be proficient with Microsoft Office applications and other digital marketing tools
• Organized and detail oriented
• Proven ability to work within a fast-paced, deadline driven environment
• Must love reading books