Sales Manager at Robeck Locks Ltd

About Us

• Robeck Locks Limited is a furniture hardware importer, distributor and retailer with multiple branches in Lagos. Our products include furniture handles, locks, hinges, drawer slides, furniture legs, wardrobe fittings and kitchen accessories.
• We are seeking an experienced and results-driven Sales Manager to lead our sales team and drive revenue growth across branches, field sales, wholesale, online channels and other sales opportunities.

Key Responsibilities

• Develop and execute practical sales plans to achieve the company’s sales objectives.
• Set clear targets for branches, sales teams and individual team members, and monitor performance.
• Lead, motivate, coach and hold the sales team accountable for results.
• Review sales performance regularly and take action to address missed targets.
• Drive new customer acquisition, repeat business and growth in existing customer accounts.
• Support field sales activities and build relationships with wholesalers, furniture makers, builders, contractors and retailers.
• Ensure customer enquiries from branches and online channels are followed up and converted into sales.
• Work with marketing, stock and delivery teams to support promotions, product availability and order fulfilment.
• Monitor pricing, discounts and sales margins in line with company policies.
• Oversee customer payment follow-up and compliance with approved credit terms.
• Provide management with clear sales reports, forecasts and recommendations for growth.

Requirements

• HND or Bachelor’s Degree in Marketing, Business Administration or a related discipline.
• At least 3 years of relevant sales experience, including 1 year leading a sales team.
• Proven record of growing sales, achieving targets and improving team performance.
• Experience managing sales across multiple branches or channels is an advantage.
• Strong leadership, coaching, negotiation and customer relationship skills.
• Ability to analyse sales figures and turn findings into practical actions.
• Good knowledge of Lagos markets and willingness to visit branches, customers and project sites.
• Previous sales experience in furniture hardware, general hardware, building materials or a related sector is an advantage.