Sales Manager (FMCG Sector) at Amani Advisory

Job Summary

• The Sales Manager will be responsible for developing and executing effective sales strategies to achieve the company’s revenue and market share objectives within the FMCG sector.
• This role involves overseeing the sales team, managing key accounts, identifying new business opportunities, and ensuring consistent growth in line with company goals.

Key Responsibilities

• Develop and implement strategic sales plans to achieve business targets and increase market penetration.
• Manage, mentor, and motivate the sales team to ensure high performance and productivity.
• Identify and develop new business opportunities and partnerships within the FMCG market.
• Maintain strong relationships with key distributors, retailers, and wholesalers to ensure consistent product availability and visibility.
• Conduct regular market analysis to monitor competitor activities, pricing trends, and customer preferences.
• Work closely with the marketing and supply chain teams to align promotional activities and ensure product availability.
• Prepare and present sales forecasts, performance reports, and strategic recommendations to management.
• Ensure effective execution of trade marketing initiatives and promotional campaigns.
• Monitor debt collection and ensure adherence to company credit policies.
• Represent the company at industry events, trade shows, and customer meetings.

Qualifications and Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 5–7 years’ experience in FMCG sales management, with proven success in achieving sales targets.
• Strong understanding of the FMCG market dynamics, distribution channels, and retail operations.
• Excellent leadership, negotiation, and communication skills.
• Proficiency in MS Office applications and CRM software.
• Strong analytical and strategic thinking abilities.
• Ability to work under pressure and meet deadlines.
• Willingness to travel as required.

Core Competencies:

• Strategic sales planning and execution
• Leadership and people management
• Relationship building and stakeholder management
• Market analysis and business development
• Strong negotiation and presentation skills