Sales Manager, Field Operations at Kaplo Africa

The Role

• We are looking for a Sales Manager to lead and build our field agent network across Lagos and beyond.
• This is a ground-up role for someone who understands how to sell to traders, market women, and store owners who have never used a digital procurement tool before and may not trust one.
• You will be responsible for recruiting, onboarding, training, and managing a team of field sales agents who will introduce our client's solution to physical market traders.
• You will set targets, coach performance, track results, and own the conversion numbers from your team.
• This is not a desk job. You will be in the market.
• You will know the markets. You will know your agents. You will know our customers.

What You Will Do
Build and Lead the Field Agent Network:

• Recruit, train, and manage a team of field sales agents operating across target markets
• Develop agent onboarding programmes covering product knowledge, sales scripts, objection handling, and customer education
• Set individual and team targets tied to registrations, activations, and transaction volume
• Conduct regular field accompaniments, coaching sessions, and performance reviews

Drive Market Penetration:

• Identify and prioritise target markets and trade clusters where Proc360's customer base is concentrated
• Build relationships with market associations, union leaders, and key traders to support trust and adoption
• Work with the product team to feed ground-level customer insights back into the platform
• Own first-contact customer experience and ensure agents represent the brand with credibility

Performance and Reporting:

• Monitor agent activity through a sales portal (in development) and field reports
• Track conversion rates, churn indicators, and customer feedback at the market level
• Deliver weekly and monthly performance reports to leadership
• Identify underperformance early and implement structured improvement plans

Sales Strategy and Research:

• Research market dynamics, competitor activity, and customer behaviour in target trade zones
• Recommend pricing, commission structures, and incentive models for the agent network
• Contribute to the development of sales materials, training content, and scripts tailored to offline market audiences

What We Are Looking For
Background:

• 5+ years of experience in field sales, trade marketing, or distribution, ideally within FMCG, telecoms, or financial services targeting informal/mass market segments
• Proven track record managing and growing a field agent or territory sales team
• Experience selling into or through physical markets, motor parks, trade clusters, or open market environments in Nigeria
• Familiarity with the import trade ecosystem (traders who source goods from China or other international suppliers) is a strong advantage

Skills and Attributes:

• Strong people manager — you can coach, motivate, and hold agents accountable without losing them
• Comfortable on the ground — you are not afraid of markets, long days, or conversations in Pidgin
• Analytically minded — you track numbers and use data to diagnose what is working and what is not
• Organised and structured — you can manage multiple agents across multiple locations without things falling through the cracks
• Credible communicator — you can explain a digital tool to someone who has never used one and make them want to try it
• Self-starter — you do not wait to be told what to do in the field; you see what needs to happen and make it happen

Nice to Have:

• Experience working with Chinese suppliers, freight forwarders, or import traders
• Prior exposure to fintech, procurement software, or trade finance products
• Existing relationships within major Lagos markets (Alaba, Trade Fair, Balogun, Mile 12, etc.)

What We Offer

• Competitive base salary with performance incentives tied to team results
• The opportunity to build a field sales function from the ground up
• Direct access to and collaboration with the founding team
• A genuine mission — helping African traders compete on the global stage.