Sales Lead - Commodity at Farm Warehouse

Overview of the Role

• We are seeking a high-performing Sales Lead – Commodity to drive revenue growth, market expansion, and customer acquisition for our equipment and commodities. This role is ideal for a seasoned FMCG sales professional with a strong track record in route-to-market execution, key account management, distributor development, and commercial strategy.
• The successful candidate will lead the end-to-end sales process, from demand generation to deal closure, and will have an understanding of sales operations and customer management. You will leverage data, market intelligence, and customer insights to deliver sales targets and sustainable growth.

Key Responsibilities

• Develop and implement a comprehensive sales strategy to drive timely off-take of processed commodities and achieve revenue and profitability targets.
• Identify, onboard, and manage high-value customers, including individual buyers, traders, distributors, and institutional off-takers.
• Drive volume growth through effective route-to-market (RTM) models, distributor networks, and institutional sales channels.
• Build and maintain strong relationships with key accounts and distribution partners to ensure sustained business growth.
• Monitor sales performance across corporate accounts and distribution hubs; prepare periodic reports and forecasts for management.
• Collect and analyze sales data to support decision-making on product mix, pricing, promotions, and customer segmentation.
• Own sales forecasting, pipeline management, and lead periodic business reviews.
• Track commodity market trends, pricing indices, competitor activities, and demand–supply dynamics.
• Translate market insights into effective commercial strategies, including pricing and customer acquisition plans.
• Recommend optimal pricing strategies to maximize margins and competitiveness.
• Identify new market opportunities, expansion territories, and drive customer acquisition, retention, and growth initiatives.
• Optimize channel performance to ensure product availability, visibility, and consistent off-take across priority markets.
• Collaborate with supply chain, procurement, operations, and logistics teams to align supply with sales commitments and improve cost-effectiveness.
• Identify operational inefficiencies and recommend process improvements across sales and distribution hubs.
• Identify and mitigate commercial risks such as price volatility, slow-moving inventory, customer defaults, and logistical constraints.

Qualifications & Skills

Education:

• Bachelor's degree in Business Administration, Sales & Marketing, Economics, or related field.

Experience:

• 3-5 years of progressive sales experience, preferably in agriculture.
• Strong background in sales operations, FMCG, commodities, or agricultural inputs.
• Proven track record of consistently delivering on ambitious revenue and volume targets.
• Experience managing distributors, key accounts, and multi-channel sales structures.

Skills:

• Proficiency in Microsoft Excel, Power BI, or other data analysis/visualization tools.
• Knowledge of CRM systems is an advantage.
• Strong numerical, data interpretation, and problem-solving skills.
• Excellent communication and presentation abilities.
• Strong acumen and understanding of sales strategies
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and collaboratively across departments.