Sales Executive (Benin) at ReelFruit

•  The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Benin & Warri). This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.

DUTIES & RESPONSIBILITIES:

Prospecting & Lead Generation

• Identify and research potential clients within assigned territory.
• Qualify leads and determine conversion potential.
• Develop and execute a structured prospecting plan to attract new clients.

Relationship Building & Account Management

• Establish and maintain strong relationships with key decision-makers.
• Understand customer needs and propose solutions that align with their business goals.
• Manage accounts to drive upselling and cross-selling opportunities.

Industry Knowledge & Product Expertise

• Stay up to date with industry trends and market dynamics.
• Maintain a strong understanding of ReelFruit’s products and offerings.

Sales Calls & Presentations

• Conduct effective discovery calls and in-person presentations.
• Handle objections and negotiate contracts with a focus on closing deals.

Sales Strategy Implementation

• Execute strategic sales plans as defined by the Sales Manager.
• Gather feedback from clients and analyze competitor activity to refine sales tactics.

Performance & Reporting

• Meet or exceed monthly, quarterly, and annual sales targets.
• Analyze sales performance data to identify gaps and opportunities.
• Submit accurate weekly and monthly sales forecasts and reports.

Educational Qualifications, Experience & Requirements

• HND/B.Sc./B.A in Business Administration, Marketing, or related field
• Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
• Strong communication, negotiation, and relationship-building skills
• Ability to analyze and solve problems using data
• Target-driven, self-motivated, and results-focused
• Collaborative mindset and strong work ethic
• Proficient in reporting and performance tracking