Sales and Marketing Lead at Oludidit

Role Overview

• The incumbent will be responsible for driving the growth of the business, and its partner companies, by generating new business opportunities and leads.
• The incumbent will also further contribute the to the business’s marketing by improving the brand’s market position.
• This includes developing marketing strategies and tactics, product demonstration, sales techniques implementation, sales control systems and driving the sales team.

Job Duties / Responsibilities / Accountabilities

• Grow the marketing team, and coordinate all marketing/sales activities and policies, to achieve the company’s business strategies.
• Drive the Business Development /Marketing function by building and sustaining business relationships with high-level stakeholders, individuals and organizations.
• Develop strategies for market penetration and brand development, to maximize profitability, and achieve stakeholders’ objectives.
• Carry out due diligence on all business leads, and propose potential business sales, by contacting potential partners; discovering and exploring opportunities.
• Stay up-to-date with the latest trends and best practices in online marketing and measurement
• Close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations
• Provide feedback to Executive Management regarding competitive offerings, prospect needs and general product development ideas.
• Drive increased revenue and profit generation to achieve business growth, by at least 20% annually.
• Evaluate emerging technologies and provide thought leadership and perspective, for adoption within the business as appropriate
• Demonstrate key knowledge of the Nigerian private and public sector, and how government contract bids are made.
• Screen potential business deals by analyzing market strategies, deal requirements, deal potential, and financials; evaluating options, resolving internal priorities, and recommending equity investments where appropriate.
• Develop negotiating strategies and positions by studying integration of new ventures with the company’s strategies and operations; examine risks and potentials, estimating the business's needs and goals.
• Carry out PESTLE and SWOT analyses; to keep abreast of market trends, and send same to Executive Management as monthly and quarterly business reports
• Protect the organization's value by keeping information confidential, and operating with the highest ethical standards.
• Directly manage ad-hoc marketing teams to consolidate strategic brand initiatives
• Create a social media calendar for the quarter and the year, and work with the customer service and graphics teams to ensure post deadlines are met
• Oversee all social media posts, engagements, and live events - on and offline
• Oversee customer support processes and organize them to enhance customer satisfaction by:
  • Reviewing all previous-day client interactions on all communication channels before the start of a new day, and identifying opportunities for process improvement
  • Reviewing all brand communications (both digital and non-digital media) to ensure adherence to established brand standard.

Professional Requirements

• Bachelor’s Degree in Marketing, Management, Business Administration or any relevant discipline
• An MSc in Marketing or an MBA, would be an added advantage.
• A minimum of 5 years’ experience, in a similar managerial position is required
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading and managing marketing database, email, social media and display advertising campaigns
• A proven track record of increasing revenue.

Key Competencies / Skills:

• Superb stakeholder and relationship management skills
• Excellent project management skills
• Strong analytical skills and data-driven thinking
• Ability to multi task effectively
• Excellent negotiation skills, with a proven track record of successfully pitching for new business
• Superb proposal writing and reporting Skills.

Managerial Skills (if this is a managerial position):

• Excellent influencing and negotiating skills.
• Excellent written, verbal and interpersonal communication skills.
• Financial acumen and analytical skills.
• Ability to lead and manage a team
• Strong work and business ethics
• Excellent supervisory skills
• Strong links to industry and knowledge of the business drivers for the key markets.