Sales and Marketing Executive - Petroleum Products (Bulk & Retail) at Western Buckland Nigeria Limited

Description

• We seek a dynamic, result-driven Sales and Marketing Executive to drive business growth through strategic sales, client acquisition, and effective market penetration.

Role Overview

• The Sales and Marketing Executive will be responsible for generating revenue through the sale of petroleum products. 
• This role requires a proactive and goal-oriented individual who can identify sales opportunities, manage client relationships, and close deals in both corporate and retail sectors.

Key Responsibilities
Market & Account Research:

• Identify high-demand areas, industries, and potential clients in need of petroleum products.
• Research and profile decision-makers in transport, logistics, manufacturing, construction, and retail fueling stations.

Prospecting & Lead Generation:

• Actively seek out and engage new bulk and retail clients through field visits, cold calls, emails, and networking.
• Follow up on referrals and inbound leads.

Sales & Client Relationship Management:

• Conduct discovery meetings to understand client fuel needs and budget.
• Present tailored proposals and negotiate competitive offers that meet client expectations.
• Maintain strong relationships with existing clients to secure repeat business.

Negotiation & Deal Closure:

• Prepare pricing proposals, supply agreements, and delivery schedules.
• Negotiate terms that ensure customer satisfaction and business profitability.

Pipeline & Performance Management:

• Manage leads, opportunities, and client data in CRM or tracking spreadsheets.
• Report on key metrics: leads, conversion rates, sales volume, and revenue generated.

Post-Sales Coordination:

• Liaise with logistics and operations to ensure smooth product delivery.
• Follow up on customer satisfaction and request feedback or referrals.

Market Feedback & Strategy:

• Stay updated on market trends, pricing, and competitor activities.
• Recommend new pricing strategies, sales tactics, or packages based on client insights.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• 2–4 years experience in petroleum product sales (AGO, DPK, PMS), energy, oil & gas, or similar sectors.
• Proven track record in meeting or exceeding sales targets.
• Strong client sourcing, negotiation, and closing skills.
• Excellent verbal and written communication abilities.
• Proficient in CRM tools (or Excel) and sales reporting.
• Self-driven, well-organized, and passionate about field sales.
• Ability to work independently and under pressure.
• Strong network in key sectors: transportation, manufacturing, hospitality, and energy retail.