RTM Data and Project Specialist at Coca-Cola

As a Route to Market (RTM) Data & Project Specialist, you will play a pivotal role in driving the effectiveness of our sales and distribution strategies through data excellence, systems optimization, and project leadership. Reporting to the Route to Market Manager, you will serve as a key enabler in capturing high-quality customer and distributor data, leading RTM-related projects, and supporting decision-making across Sales, Logistics, IT, and Finance. You will also spearhead stakeholder training and champion the use of digital tools and analytics to unlock new levels of efficiency and market reach.

IS THIS YOU?

• A degree in Social or Management Sciences (HND/BSc/B.A); a Master’s or MBA is an advantage.
• 5+ years of experience in commercial operations, preferably within FMCG distribution.
• Strong skills in data analytics, project execution, and digital tools (GIS, CRM).
• Professional certifications in Project Management or Data Analytics (PMP, PRINCE2, etc.) are a plus.
• A strong foundation in field sales, distributor operations, or customer marketing

YOUR KEY RESPONSIBILITIES

• Design and implement data collection and validation processes from field teams and partners.
• Ensure accurate, up-to-date records across databases and reporting systems.
• Conduct regular data audits and identify gaps or inconsistencies.
• Develop and deliver dashboards and reports that support RTM strategy.
• Lead the execution of RTM transformation projects, ensuring alignment with strategic goals.
• Create project roadmaps, track progress, and manage cross-functional delivery.
• Monitor KPIs and recommend adjustments to enhance impact.
• Support pilot rollouts and process refinement.
• Collaborate with IT and system owners to enhance tools and data flows.
• Identify automation opportunities to improve efficiency and reduce errors.
• Drive adoption of innovative technologies like GIS and AI-powered analytics.
• Train internal teams, sales reps, and distributors on data capture, tool usage, and RTM best practices.
• Serve as the go-to expert on customer and route-to-market data issues.
• Partner with management to develop data-informed RTM strategies.
• Drive improvements in sales efficiency, order fulfillment, and route optimization.
• Deliver timely, actionable insights that influence operational decisions.
• Promote the use of real-time data to boost market responsiveness and service delivery