RGM Lead- Category Reporting at Coca-Cola

The RGM Lead – Category Reporting plays a pivotal role in enabling profitable revenue growth across the core beverage categories (CSD, Water, Juice, and Energy). This role drives data-led insights and reporting to unlock value, optimize category economics, and shape strategic choices on pricing, pack architecture, promotions, and channel performance. This role ensures faster and smarter decision making, by translating complex data into clear commercial actions to maximize margins, protect competitiveness, and embed RGM discipline into annual and long-range planning.

IS THIS YOU?

• Bachelor’s degree in Business, Marketing, Economics, Engineering, Data Science, or related field.
• 5+ years of experience in RGM, Market Insights, Commercial strategy, Finance or Analytics, ideally within FMCG or beverages.
• Experience working with extrapolated panel data, Consumer, shopper insights and data analysis tools (e.g., Nielsen, Ipsos, Kantar, Euromonitor, Excel Power BI, Tableau).
• Strong commercial acumen with the ability to turn insights into action.
• Experience in leading projects in cross-functional teams - desirable.
• Experience with scenario planning and sensitivity analysis for pricing.
• High analytical and strategic/conceptual thinking and execution
• Excellent communication and storytelling skills; comfortable working with senior leadership.
• Strong influencing skills to drive cross-functional alignment across Marketing, Sales, Finance, and Strategy
• High Business & Financial acumen
• Cross-functional project management skills and experience
• Proficiency in MS-Office (extra focus on MS Excel)

YOUR KEY RESPONSIBILITIES

• Coordinate, monitor and ensure the correct development and execution of OBPPC architecture, to capture and extract value from shopper purchase occasion, including Pricing and Promotional strategy.
• Leverage all sources of shopper, consumer, customer performance and competition insights (Internal, Nielsen, Canadean, HIST, IHS, HHP, BEACH) together with the application of RGM tools, processes and methodology to support the correct RGM execution.
• Lead scenario planning activities to mitigate potential headwinds and proactively Identify risks/opportunities, ensuring interventions to protect topline and bottom-line.
• Identify initiatives that drive positive mix and work cross-functionally to execute on these initiatives.
• Champion the development of BP and multi-year LRP OBPPC architecture plans, and ensure progress is tracked and learnings are leveraged throughout the planning period
• Work in a cross functional environment (RGM, Trade Marketing, RTM, Insights, Category, Sales and Finance) to best execute RGM strategy and help achieve business targets
• Own end-to-end reporting for CSD, Water, Juice, and Energy categories, consolidating volume, revenue, mix, NPR, and margin.
• Deliver sharp, timely dashboards and business reviews (monthly/quarterly) to guide leadership actions.
• Recommend OBPPC actions using elasticity modeling, trade insights and consumer/market demand signals.
• Work closely with Commercial Finance teams to evaluate impact of RGM actions on profitability, both at a SKU and portfolio level
• Cooperate with other RGM team members (Commercial policy and Promo Strategy Senior Manager) to support price corridors and Margin assessment.
• Recommend innovations in pack formats, price ladders, and promotional constructs to strengthen competitiveness.
• Act as internal SME on OBPPC; lead workshops to build RGM capability across Commercial teams.
• Manage RGM activities including Price management, Competitive intelligence gathering, Mix Management and Business case development support.