Retail Sales Executive at ReelFruit

Summary

• The Retail Sales Executive is responsible for acquiring new trade accounts, retaining existing customers, increasing product visibility, and executing account plans to meet sales targets.
• This includes conducting discovery sales calls, identifying customer needs, and maintaining strong stakeholder relationships.

Duties & Responsibilities
Sales and Business Development:

• Acquire new retail outlets and expand the existing customer base.
• Conduct discovery calls and sales presentations to understand client needs and close deals.
• Execute account plans to upsell and cross-sell products.
• Maintain updated knowledge of products and industry trends.

Relationship Building and Account Management:

• Establish and maintain relationships with decision-makers and influencers in customer organizations.
• Understand customer pain points and ensure satisfaction through tailored solutions.
• Optimize customer accounts to prevent stock-outs and ensure full product visibility.

Sales Strategy and Execution:

• Implement sales strategies as directed by the manager.
• Monitor competitor activities and market trends to inform tactical decision-making.
• Provide daily and weekly sales reports to track progress and inform leadership.

Reporting and Documentation:

• Maintain detailed and accurate sales records.
• Provide actionable insights from sales activities and market feedback.
• Conduct quarterly sales forecasting and performance analysis.

Educational Qualifications, Experience & Requirements

• Minimum of HND / B.Sc. / B.A. in Marketing, Business Administration, or relevant field.
• 1 - 3 years of retail or modern trade sales experience, preferably in FMCG.
• Strong ability to generate business leads and expand customer base.
• Strategic thinker with negotiation and decision-making capabilities.
• Ability to multitask, prioritize work, and meet deadlines independently.
• Self-motivated, target-driven, customer-centric, and solution-oriented.
• Excellent interpersonal and communication skills with a strong sense of ownership.