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  • Posted: May 18, 2026
    Deadline: Not specified
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  • We are a social business committed to energy access and digital access in Africa. We make accessible to all innovative products that meet the needs of local populations to change their life. Baobab+ is available in Senegal, Mali, Madagascar and Ivory Coast. Baobab+ is part of Baobab Group, a digital finance group specializing in financial inclusion i...
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    Research & Insight Analyst

    Job Summary

    • The Research Analyst will support the bank’s strategic growth by driving market research,business insights, customer intelligence, and performance analysis across the Bank’soperations.
    • The role is responsible for gathering and analysing data to support businessdecisions, identify market opportunities, improve customer experience, and strengthen thebank’s competitive positioning within the financial services industry.
    • The role will work closely with business units to provide actionable insights that supportproduct development, branch expansion, customer acquisition, financial inclusion initiatives,and operational efficiency.

    Key Responsibilities
    Research & Market Intelligence:

    • Conduct market research and competitor analysis within the banking and microfinance sector to identify trends, risks, and growth opportunities.
    • Gather and analyse customer data, branch performance metrics, and market intelligence to support strategic decision-making.
    • Monitor industry developments, regulatory changes, and financial inclusion trends affecting the MFB landscape.
    • Develop periodic research reports, dashboards, and insight presentations for management review.
    • Support customer satisfaction surveys, market penetration studies, and business performance assessments.
    • Analyse customer behaviour and transaction patterns to provide recommendations for improved service delivery and customer retention.
    • Collaborate with business teams to assess the viability of new products, services, and target markets.

    Insights, Reporting & Stakeholder Engagement:

    • Design and maintain reporting templates, dashboards, and performance tracking tools.
    • Present research findings and strategic recommendations clearly to both technical and non-technical stakeholders.
    • Support decision-making through timely and accurate business intelligence reporting.
    • Engage with internal stakeholders to understand information needs and provide analytical support.
    • Contribute to business transformation and customer experience improvement initiatives.
    • Ensure data accuracy, confidentiality, and compliance with the bank’s policies and regulatory standards.

    Qualifications & Requirements

    • Bachelor’s Degree in Economics, Statistics, Business Administration, Finance, Data Analytics, or related fields
    • Master’s degree or relevant professional certification is an added advantage.
    • 3–5 years’ experience in research, business analysis, or performance management within the banking or financial services sector.
    • Previous experience in a Microfinance Bank, Commercial Bank, Fintech, or consulting environment is an added advantage.
    • Strong analytical and problem-solving skills with the ability to interpret complex data.
    • Proficiency in Microsoft Excel, Power BI, Google Sheets, or other data visualization/reporting tools.
    • Knowledge of financial services operations, customer analytics, and market research methodologies.
    • Strong report writing, presentation, and communication skills.
    • Ability to manage multiple priorities in a fast-paced environment.
    • Detail-oriented with strong organizational and stakeholder management skills.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Baobabplus on forms.gle to apply

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