Research & Insight Analyst at Baobabplus

Job Summary

• The Research Analyst will support the bank’s strategic growth by driving market research,business insights, customer intelligence, and performance analysis across the Bank’soperations.
• The role is responsible for gathering and analysing data to support businessdecisions, identify market opportunities, improve customer experience, and strengthen thebank’s competitive positioning within the financial services industry.
• The role will work closely with business units to provide actionable insights that supportproduct development, branch expansion, customer acquisition, financial inclusion initiatives,and operational efficiency.

Key Responsibilities
Research & Market Intelligence:

• Conduct market research and competitor analysis within the banking and microfinance sector to identify trends, risks, and growth opportunities.
• Gather and analyse customer data, branch performance metrics, and market intelligence to support strategic decision-making.
• Monitor industry developments, regulatory changes, and financial inclusion trends affecting the MFB landscape.
• Develop periodic research reports, dashboards, and insight presentations for management review.
• Support customer satisfaction surveys, market penetration studies, and business performance assessments.
• Analyse customer behaviour and transaction patterns to provide recommendations for improved service delivery and customer retention.
• Collaborate with business teams to assess the viability of new products, services, and target markets.

Insights, Reporting & Stakeholder Engagement:

• Design and maintain reporting templates, dashboards, and performance tracking tools.
• Present research findings and strategic recommendations clearly to both technical and non-technical stakeholders.
• Support decision-making through timely and accurate business intelligence reporting.
• Engage with internal stakeholders to understand information needs and provide analytical support.
• Contribute to business transformation and customer experience improvement initiatives.
• Ensure data accuracy, confidentiality, and compliance with the bank’s policies and regulatory standards.

Qualifications & Requirements

• Bachelor’s Degree in Economics, Statistics, Business Administration, Finance, Data Analytics, or related fields
• Master’s degree or relevant professional certification is an added advantage.
• 3–5 years’ experience in research, business analysis, or performance management within the banking or financial services sector.
• Previous experience in a Microfinance Bank, Commercial Bank, Fintech, or consulting environment is an added advantage.
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Proficiency in Microsoft Excel, Power BI, Google Sheets, or other data visualization/reporting tools.
• Knowledge of financial services operations, customer analytics, and market research methodologies.
• Strong report writing, presentation, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with strong organizational and stakeholder management skills.