Regional Student Recruitment Specialist at Coventry University

Key Terms: Circa £32,000 Depending on experience (Plus up to 10% discretionary
bonus, plus 1-10% Aviva Pension, if applicable)
Mode: Full-time/permanent
Ref: CURA000161
ROLE SUMMARY
Purpose
Coventry University Recruitment and Admissions Ltd (CURA) is building a new approach to student recruitment to achieve stretching student recruitment targets, while establishing strategies that position Coventry University Group as a dominant local, national and international recruiter.
The post-holder owns recruitment targets for a designated market, usually defined as a geographical area or cluster of channels. This is a business development post that
works to drive markets in pursuit of growth and diversification strategies, including direct recruitment, and management of the agent, schools, FE and HE networks.
The post holder will advise future students and stakeholders, maximising conversion rates from applicant enquiries to enrolled students across institutions within the
Coventry University Group.
Core Accountabilities and Responsibilities

• To undertake student recruitment activity, such as attending exhibitions and career conventions and visiting schools and colleges to achieve or exceed against agreed KPI’s and annual student recruitment targets.
• To deliver allocated elements of regional strategies and to manage individual and team performance (if applicable) in terms of securing existing and new markets and recruitment pipelines.
• To plan, deliver and evaluate a rolling programme on inward missions and other promotional initiatives within the University.
• To develop and maintain agent networks to assist with student recruitment.
• To develop and extend links with educational institutions and other organisations appropriate to student recruitment.6. To develop and extend relationships with High Commissions/Embassies/Overseas offices such as the British Council on a planned basis.
• To ensure a comprehensive information database about the market is available to the University and undertake detailed investigations of potential student markets, providing written reports and recommendations as necessary.
• To share data to support best practice for future recruitment cycles anticipating market trends and opportunities to gain competitor advantage and contribute to the development of the recruitment plans for regions for which you have responsibility.
• To report to the Regional Recruitment Manager on individual and team contribution to recruitment targets, annual projections and recommendations for improvements.
• To effectively exploit the customer relationship management (CRM) system and other technology solutions to deliver ‘best in class’ approaches, techniques and philosophies which maximise conversions from initial enquiry to enrolled student.
• To make decisions on applications and provide support to admissions and advisory teams within CURA.
• To maintain, update and keep abreast of own professional knowledge and awareness of sector wide developments and trends and to share best practice.
• Represent CURA and the Coventry University Group at meetings, conferences and external events, as required. AND such other duties as are within the scope and spirit of the job role