Regional Sales Manger at Ekulo Group

Ekulo International Limited is a wholly indigenous company engaged in the marketing and distribution of wines and spirits, cosmetics, food, and related products.

• Develop, achieve or exceed the sales volume/revenue goals targets as defined in the business plan for the region across all channels including open market, modern trade and HORECA
• Control and monitor the sales budget to ensure optimum allocation of resources to different businesses of the company
• Ensure achievement of basic sales drivers (price compliance, distribution, quality, visibility) within assigned region
• Consistently re-align market strategies to improve product visibility, acquisition and retention of customers.
• Build and maintain relationship with relevant stakeholders within the industry including leading distributors, departmental stores and other target demographics in order to generate new leads
• Promote a customer-centric environment by implementing processes that promote effective issue/complaints resolution as well as improving service delivery
• Build and maintain a proper distributor management system that ensures effectiveness and efficiency in the movement of stock from the warehouse to the point of sale.
• Organize Trade Programs such as activations and events to build Company Brands
• Run promotional events to increase account sales and profit while managing costs
• Carry out activations and sales programmes to stimulate consumptions and demand for products
• Identify and secure spaces and demands for company brands in key premium on-trade account including club, bars, lounges, hotels, restaurants etc
• Develop and implement strategies to deepen and increase product awareness, product acceptance, and product penetration.
• Provides weekly and monthly reports on current sales, market environment, competition intelligence and areas for improvement

Qualifications/Requirements

• Minimum of B.Sc./HND in a business-related field.
• Minimum of 8 years cognate experience in Sales/Marketing of wines and spirits.
• Good working knowledge of Onitsha and the South-East region.
• Must be between 35 – 45 years of Age.