Regional Sales Manager (South West) at Ekulo Group

Regional Sales Manager (South West Region) is responsible for achieving the sales and distribution objectives in the assigned region. He/she is also responsible for the daily operations of the region, including inventory, personnel, finance, admin and resources management. 
Responsibilities

• Develop, achieve or exceed the sales volume/revenue goals targets as defined in the business plan for the region across all channels including open market, modern trade and HORECA
• Control and monitor the sales budget to ensure optimum allocation of resources to different businesses of the company
• Ensure achievement of basic sales drivers (price compliance, distribution, quality, visibility) within assigned region
• Consistently re-align market strategies to improve product visibility, acquisition and retention of customers.
• Build and maintain relationship with relevant stakeholders within the industry including leading distributors, departmental stores and other target demographics in order to generate new leads
• Promote a customer-centric environment by implementing processes that promote effective issue/complaints resolution as well as improving service delivery
• Build and maintain a proper distributor management system that ensures effectiveness and efficiency in the movement of stock from the warehouse to the point of sale.
• Organize Trade Programs such as activations and events to build Company Brands
• Run promotional events to increase account sales and profit while managing costs
• Carry out activations and sales programmes to stimulate consumptions and demand for products
• Identify and secure spaces and demands for company brands in key premium on-trade account including club, bars, lounges, hotels, restaurants etc
• Develop and implement strategies to deepen and increase product awareness, product acceptance, and product penetration.
• Provides weekly and monthly reports on current sales, market environment, competition intelligence and areas for improvement

Qualifications

• Minimum of 7-10 years of sales experience across different verticals including FMCG - food and beverage, wine and spirit etc., with at least 5 years experience as a Sales Manager
• Proven experience in developing and implementing profitable sales and marketing strategies
• Experience in diverse business functions including business development, and marketing and performance management.

Skills

• Communication Skills,
• Excellent organizational and planning skills
• Industry knowledge,
• Customer Orientation,
• Knowledge of Wine and Spirit is a must.
• Strong relationship building and management skills with the ability to build relationships with people in the industry
• Leadership, supervisory and people management skills