Regional Sales Manager at ReelFruit

Location: Yaba, Lagos

Job Summary

• Contribute to organization success by consistently growing revenues to meet and exceed set sales targets by developing and implementing sales strategies,managing sales operations and personnel across a group of territories.

Responsibilities
Accounts Operations And Business Development:

• Recommend service and product enhancement to improve sales potential and customer satisfaction
• Ensure the delivery of targets through individual recognition, performance review, people management and reward
• Guide daily operations to ensure smooth running of the sales department and oversee order fulfillment from end to end.
• Develop field sales action plans to facilitate the implementation of the regional sales programs
• Provide accurate financial and accounting information on sales and contribute to the preparation of sales budgets, reports and forecasts.
• Plan for the achievement of individual and regional targets in alignment with the strategies and policies of the company
• Establish sales objectives by projecting expected sales volume, forecasting and developing sales quotas for territories and the region
• Keep current with economic indicators, changing trends, supply and demand and competitors to maintain sales volume and product mix.
• Expand the relationships with existing customers by connecting with key stakeholders and proposing insights that deepen trust and provide opportunity to grow.
• Ensure team's adherence to all sales processes, procedures and policies.
• Oversee all trainings (internal, external).
• Ensure product returns and retrievals are in line with company policies
• Negotiate contracts and close agreements to maximize profit.

Trade Accounts Acquisitions:

• Support lead generation and closure across all regions
• Develop new trade accounts via corporate deals, collaborations/partnerships and B2B sales
• Identify opportunities and ensure availability of appropriate brands and packs recommended for specific clients/outlets.
• Ensure volume opportunities identified with new clients are developed and addressed appropriately
• Drive and oversee territorial expansion.

Client Relationship Management:

• Oversee all trade partner accounts across all regions
• Guide and oversee relationship management across all key trade partner clients
• Produce insight from clients/ territory and analytical information needed to drive sales and impact product development
• Develop strategies to strengthen trade relationships.

Team Building:

• Manage and ensure team collaboration across all regional units
• Ensure seamless communication and work flow across all regional units
• Actively participate in the departmental and organizational appraisal process.
• Train, mentor and manage subordinates.
• Manage and resolve conflicts within the team
• Participate in interviews and the processes of recruiting new employees.

Business Process Improvement:

• Daily capture of all sales activities on the sales CRM software
• Prompt capture of all sales leads and ensure accurate reports on same
• Ensure constant lead follow up and facilitate closure
• Prompt capture of all sales transactions on the accounting software.
• Prompt resolution of operational matters.
• All sales payments must be remitted, and unremitted payments must be escalated to the Finance department.
• Oversee all stock related matters across all regions
• Oversee all operational processes in regional units to ensure adherence and accuracy.

Regional Structure & Productivity Management:

• Ensure maximization of revenue drivers to boost profitability
• Give requisite support to sub-territorial business units in achieving their independent revenue objectives
• Cost tracking of expense items using the variance template
• Utilize the tool of autonomous planning to deal with respective regional business realities
• Ensure regional adherence to overall company policy.

Educational Qualifications / Experience

• Bachelors Degree or HND in Marketing, Business Administration or any relevant field
• Minimum of four years of retail sales experience in FMCG with good market knowledge
• Must be target driven
• Leadership qualities (ability to lead/coach)
• Ability to prioritize tasks and to delegate them when appropriate.