Regional Sales Manager at Goonite Hygiene

Job Summary

The Regional Sales Manager (RSM) will be responsible for driving sales growth, market expansion, and distributor effectiveness within the assigned region. The role involves managing sales teams, developing distribution channels, strengthening key customer relationships, and ensuring the achievement of regional sales targets in line with Goonite Hygiene Product’s strategic objectives.

Key Responsibilities

• Develop and implement regional sales strategies to achieve monthly and annual sales targets.
• Develop and implement strategic sales plans to achieve company goals and expand customer base within the region.
• Drive product penetration and market share growth across all assigned territories.
• Analyze market trends and competitor activities to identify growth opportunities.
• Collaborate with the sales team to set sales targets and develop action plans.
• Lead, coach, and supervise Area Sales Managers and field sales teams.
• Set clear performance expectations and conduct monthly performance reviews.
• Recruit, train, and manage a team of sales representatives within the region.
• Appoint, manage, and strengthen relationships with distributors and key trade partners.
• Ensure optimal product availability, visibility, and merchandising across the region.
• Monitor distributor stock levels, sales out, collections, and territory coverage.
• Identify new business opportunities, emerging markets, and expansion areas.
• Build and maintain strong relationships with key customers within the region.
• Resolve customer complaints and issues in a timely and effective manner.
• Monitor competitor activities, pricing, promotions, and market trends.
• Prepare and present sales reports and forecasts to senior management.
• Identify areas of improvement and recommend corrective actions.
• Work closely with Digital Marketing team to develop promotional campaigns and marketing strategies.
• Prepare and submit accurate sales reports, forecasts, and performance analysis.

Qualifications & Requirements

• Bachelor’s degree in business administration, Marketing, or a related field.
• 4–6 years of sales experience in FMCG, preferably in hygiene (Diaper and Sanitary pad), personal care, or consumer goods
• At least 3 years in a supervisory or managerial sales role.
• Strong understanding of route-to-market and distributor management.
• Willingness to travel extensively within the assigned region
• Strong knowledge of major market in South-East — including key distributors, open markets, and modern trade outlets.
• Proficiency in Microsoft Excel