Regional Sales Manager at Ekulo Group

Location: Port Harcourt, Rivers

Job Summary

• Overall responsibility for achieving or exceeding the sales and distribution objectives in the respective region to ensure the achievement of the company’s business objectives and strategy
• Oversees the daily operations of the region including inventory and resources management, personnel, sales, and finances
• The candidate also maintains good relations with local civic leaders, patrons, and boards, keeping the company image at a high level in the community?

Key Responsibilities

• Develop and achieve or exceed the sales volume/revenue goals targets as defined in the business plan for the sales channels
• Control/monitor the sales budget to ensure optimum allocation of resources to different businesses of the company
• Collaborate with senior executives to establish and execute a sales goal for the region
• Manage a sales team to maximize sales revenue and meet or exceed corporate set goals
• Educate sales team with presentations of strategies, seminars and regular meetings
• Coordinate with the marketing division to ensure marketing tools are provided to the trade to increase brand visibility and achieve business objectives
• Coordinate with the human resources and the line managers to efficiently implement HR initiatives so as to motivate and lead a high-performance team
• Check individual performances of the sales team and motivate them, either through personal counseling and/or imparting training in tactical selling skills to improve and enhance their capabilities and sales performance
• Conduct regular market visits to check route coverage and availability of company products in the market, competitor’s activities and look for new business opportunities in order to safeguard the customer base and increase market share
• Develop and maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to company customers
• Co-ordinate with finance & accounts to ensure compliance with all financial norms to control collections and receivables
• Coordinate the execution of marketing & promotional activities in the marketplace to derive the maximum benefit out of such promotional initiatives and analyze the impact of such promotions
• Review regional expenses and recommend improvements
• Be responsible for all environmental and safety compliance at branch locations
• Maintain good relations with local civic leaders, patrons and board
• Keep the company image at a high level in the community
• Supervise truck and equipment maintenance and routes
• Be responsible for the management of branch merchandise
• Build relationships with service providers and customers
• Deal with customer queries and complaints
• Liaise with head office and conduct weekly regional meetings

Qualification and Experience

• Bachelors' Degree in any discipline, MBA will be an added advantage
• At least 10 - 12 industry experience across different verticals including FMCG, food and beverage, wine and spirit
• Experience in sales and marketing of FMCG products, open, modern, and on-trade distribution channels
• Proven experience in developing and implementing profitable sales and marketing strategies
• Experience in diverse business functions including business development, marketing and performance management
• Experience in stakeholder negotiations

Functional Skills Requirements:

• Sound business financial and numerical expertise
• Excellent sales track record
• Presentation and negotiation skills with excellent leadership skills to motivate and drive the team
• Professional and mature attitude towards resolving problems with a behavior competency to build relationships
• Excellent analytical skills
• Communication & problem-solving skills
• Computer literate in MS Office
• Business planning, strategic sales management, retail & corporate sales management –sales, business development and product development etc

Business Competencies Requirement:

• Excellent communication (written and oral), interpersonal and negotiation skills,
• Ability to inspire change, innovation, and creative solutions
• Ability to deploy and configure large scale projects
• Strong leadership, supervisory, and people management skills
• High sense of responsibility, accountability, and dependability
• Political savvy, maturity, and tact, including the ability to relate with various interest groups
• Ability to manage multiple tasks simultaneously and efficiently
• Ability to exercise independent judgment
• Good analytical and problem-solving skills
• Excellent organization and management skills
• Delivery on work targets; quality and timeliness of delivery
• Demonstration of trustworthiness: integrity, and excellence
• Strong interpersonal relationships; customer-centric attitude
• A strong, dynamic leader with an entrepreneurial mindset