Regional Officer at Caleb University

Primary Duties & Responsibilities

Student Scouting & Intelligence

• Identify and map/target fee-paying secondary schools and coaching centres within the assigned region.
•  Analyse regional demographics to pinpoint areas with high potential enrolment yield.
• Maintain a database of prospective students (name, grades, interests, exam scores).

Outreach & “Wooing” Programmes

• Organise and execute on-ground events: career fairs, university open days, school assemblies, and parent-teacher meetings.
• Design and deliver persuasive presentations showcasing the university’s USPs (unique selling points), scholarships, and campus life.
• Build relationships with school counsellors, principals, and local education influencers.
• Coordinate taster sessions, alumni meet-ups, and faculty-led workshops in the region.

Admission Support

• Guide prospective students through the application process (form filling, document submission, deadline management).
• Coordinate entrance exam centres or interview schedules within the region.
• Follow up on leads (calls, emails, WhatsApp) to convert inquiries into applications.

Reporting & Logistics

• Submit weekly reports on outreach activities, lead generation, and conversion rates.
• Manage the regional office budget for events and travel.
• Liaise with the central admissions office to align messaging and quotas.

Required Qualifications

Education

• Bachelor’s degree (Master’s preferred) in any field

Experience

• 3–5 years in student recruitment, sales, public relations, or event management (education sector preferred)

Skills

• Excellent public speaking & presentation; proficiency in CRM software (e.g., Salesforce, HubSpot); data analysis; negotiation

Attributes

• Willingness to travel 50–70% of work time; self-starter; culturally sensitive; persuasive yet ethical

Language

• Fluency in English + dominant local language(s)

 Other Necessaries (Resources & Tools)

• Travel: Reimbursed mileage + accommodation budget
• Tech: Laptop with presentation tools (PowerPoint, Canva), smartphone with CRM app
• Collateral: Brochures, banners, giveaway items (pens, notebooks), video testimonials
• Data Security: Signed confidentiality agreement regarding student data
• Training: Annual workshop on ethical recruitment and admission policy updates