Regional Marketing Manager (Enugu) at Airtel

Job Purpose

• Responsible for driving all elements of commercial operations and implementing the customer service strategy for delivering revenue numbers at regional level.

Key Accountabilities

• Drive the implementation of commercial strategy for the regions to ensure superior visibility and superior customer intimacy of the brand compared to competition, in conjunction with the Regional Operations Director, Central Brands Team & Regional commercial team.
• Develop and lead the regional commercial activities and policies
• Review market research to determine opportunities that exist and ways to capitalize on them
• Drive acquisition strategies for the various sales verticals across Retail and Corporate businesses which will ensure an increase in share of customers.
• Prevent churn of existing customer base
• Design and control implementation of optimization strategy in the Region in conjunction with Head Quarters Team to ensure alignment.
• Driving the Regional trade marketing strategy and implementation plans to drive effective brand communication at the point of sale in the key retail trade channels as well as company owned stores.
• Product and services communication
• Campaign and promotions Communications
• In-store brand communications for Airtel stores
• Develop and drive the strategies that will stimulate incremental minutes of use for customers on the network at regional level.
• Design and control implementation of optimization strategy in the Region in conjunction with Head Quarters Team to ensure alignment.
• Identify and improve process that will ensure Revenue growth by retaining High Average Revenue per Unit customers.
• Analyze, recommend and enable changes in Acquisition policies and procedures with Regional Directors. Review and drive Collection Strategy to Optimize internal process and cost optimization
• Institute the process and evaluation of Monitoring health of acquisitions.
• Plan and implement a robust complaint management system that ensures Timely resolution of queries at showrooms
• Analyze customer complaints process wise and design action plans for process improvement, partner and influence the respective process owner for change
• Work with Head Office and other cross-functional teams for process changes and other initiatives for enhancing customer experience in the zone.
• Control Bad Debts
• Ensure optimal spend vis-à-vis budget and monitor performance against plan
• To ensure the functions objectives are delivered through a highly motivated and engaged team. Giving regular feedback and reviews to each team member as this plays a critical role in ensuring employees are engaged and deliver results, leading to lower attrition of people hence protecting talent.
• Develop a bench strength of future leaders through coaching, mentoring and guidance.

Qualifications, Skills & Knowledge

• Bachelor's Degree in Marketing and Management or like discipline
• An MBA with focus on Marketing
• Certifications or additional qualifications in Advertising, Business Administration, communications and management will be an added advantage
• At least 12 years working experience with 7 years or more in a senior management role in FMCG industry and at least 5 years in Telecoms Marketing
• Strong People skills- Building Collaborative Relationships and Empowering and Developing people
• Risk-taking appetite
• Business and Commercial acumen
• Excellent understanding of corporate governance standards
• Should thrive in challenging situations
• Ability to network with global players
• Strong analytical skills and problem-solving skills
• Entrepreneurial Ability.