Regional Manager - Brand Sales at RedCloud Technology

• The Regional Manager, Brand Sales, is responsible for leading a team of Brand Account Leads to deliver brand sales volume and value growth. This role demands a dynamic leader with a strong understanding of FMCG route-to-market strategies, brand management, and B2B sales. The incumbent will ensure all brands assigned to their territory trade promptly and consistently. The Regional Manager will also provide extensive on-the-job training and field accompaniment with team members to identify and improve performance gaps, ensuring consistent high performance. The successful candidate report to the Head of Sales – Nigeria.

Main Responsibilities

Brand Sales Growth:

• Lead the team to achieve and exceed sales volume and value growth targets.
• Develop and implement strategic sales plans aligned with company goals.

Team Leadership

• Manage, mentor, and develop a team of Brand Account Leads.
• Foster a collaborative and high-performance team environment.

Distributor Engagement

• Continuously increase the number of distributors purchasing from brands on the platform.
• Build and maintain strong relationships with distributors.

Training And Development

• Conduct on-the-job training and field accompaniment with team members.
• Identify and address performance gaps to ensure no lag in performance.

Market Analysis And Strategy

• Stay updated with market trends, competitor activities, and industry developments.
• Develop and adjust sales strategies to capitalize on market opportunities.

Performance Monitoring And Reporting

• Monitor and analyze sales performance data to identify trends and areas for improvement.
• Provide regular reports on sales performance and market insights.

Customer Relationship Management

• Maintain strong relationships with key brand partners and distributors.
• Ensure high levels of customer satisfaction and loyalty.

Operational Excellence

• Ensure all sales operations and processes are efficient and compliant.
• Implement best practices to optimize sales performance

Cross-Functional Collaboration

• Work closely with other departments, including Marketing, Operations, and Product Development, to ensure seamless execution of brand partnerships.

Qualifications And Experience

• At least 10 years of cognate experience in FMCG route-to-market projects, brand management, and B2B sales.
• Bachelor’s degree in business administration, Marketing, or a related field. MBA is a plus
• Demonstrated success in a sales leadership role with experience leading and mentoring teams.

Skills

• Strong prospecting, qualifying, and client engagement skills.
• Excellent presentation and negotiation skills.
• Exceptional communication and interpersonal skills.
• Strategic thinking and problem-solving abilities.

Key Competencies

• Leadership: Ability to lead and inspire a team towards achieving common goals.
• Analytical Skills: Strong analytical skills to assess market trends and client needs.
• Customer Focus: Deep understanding of customer needs and the ability to build long-term relationships.
• Results-Oriented: Proven track record of meeting and exceeding sales targets.
• Adaptability: Ability to adapt to changing market conditions and business needs.