Public Relation and Branding Specialist at HOR Logistics

Job Summary

• We are recruiting a Public Relations and Branding Specialist to join our dynamic team in the logistics business.
• As a PR specialist, you will play a crucial role in shaping our company's image and enhancing our brand reputation, which will, in turn, boost sales.

Responsibilities

• Develop PR and branding strategies to align HOR's overall goals and objectives. This involves creating messaging that reflects the company's values and mission.
• Prepare for and manage potential PR crises, working to protect the company's reputation during challenging times
• Create compelling content, including blog posts, articles, press releases, and social media updates, that showcases the company's expertise and value within the logistics industry
• Manage the company's social media accounts to engage with the audience, share relevant content, and promote the brand.
• Organize and participate in industry events, conferences, and trade shows to network and promote the company
• Stay up-to-date with industry trends, competitors, and customer preferences to adjust PR and branding strategies accordingly
• Develop and manage the PR and branding budget, allocating resources effectively to achieve goals
• Regularly report on the outcomes of PR and branding efforts to company leadership, demonstrating the impact on the company's reputation and bottom line
• Create and manage marketing campaigns across various channels, including digital, print, and social media.
• Oversee the production of marketing materials, such as brochures, flyers, advertisements, and website content.

Required Competencies.

• Familiarity with digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving skills to develop innovative marketing campaigns.
• Strong organizational and project management abilities to handle multiple initiatives simultaneously.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Proficiency in relevant software applications, such as Microsoft Office, Adobe Creative Suite, and marketing analytics tools.
• Knowledge of logistics business

Educational Qualifications and Experience

• Bachelor's Degree in any field
• Proven work experience of minimum of 2 years in public relation and branding.

Remuneration

• N100,000 - N150,000 Monthly.