Product Marketing Officer at Mumspring

Job Brief

• We are looking for a creative Product Marketing Officer to highlight the best features of our products and to then build marketing campaigns for these.
• The Product Marketing Officer will be responsible for researching market trends and working with various departments to successfully launch new products.
• You should also keep abreast of industry innovations and new marketing techniques.

Responsibilities

• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Plan and participate in the launch of new services and products which involve several different departments
• Take part in presentations
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
• Review inventory levels and ensure product availability
• Agree timelines and deadlines for the development of new products with product management and Technology department.
• Use market research data to establish product pricing
• Speak and present about products to both external and internal audiences
• Test new goods and products
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, product, sales) to implement strategies.

Skills / Requirements

• A first degree in Business, Marketing, or related field.
• Relevant professional qualifications would be a plus.
• Previous experience as a Product Marketing Officer or related role is required.
• Proficiency in the use of Analytical tools.
• Project management skills.
• Ability to conduct research.
• 2 years Experience.