Product Marketing Manager at Zojatech Limited

Job Summary

• The Product marketing manager will be responsible for driving user acquisition, engagement, and revenue growth for our B2C product.
• As a product marketing manager, you are responsible for making your products “fly-off the shelf” and telling the product's story to the market. You will be the product evangelist and will play an integral role in organizing product launches.

Job Duties

• Set up product strategy and road map to drive growth and business impact such as improving conversion metrics in the onboarding funnel, from download to transaction, and scale up acquisition and retention programs such as Zojapay referral incentives and promotions.
• Continuous set up of new user acquisition campaigns and activations at cluster/market locations.
• Propose, plan, execute and report on integrated marketing campaigns and activities in collaboration with brand and Communication team.
• Responsible for establishment of business Partnerships and agent Acquisition.
• Responsible for coordinating the activities and performance of Brand Ambassadors.
• Provide research and market intelligence for new markets, business opportunities and threats.
• Periodic data reporting and analysis using business intelligence tools, to extract meaningful insights and make business decisions.
• Provide insights/ forecast to customers behavior and trend, by analyzing data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback.
• Reporting trends and providing recommendations which would create positive results for the Business development officers.
• Create easily understandable visualization dashboards to enable Business development officers to make informed business decisions.
• Propose, plan, execute and report on integrated marketing campaigns and activities in conjugation with brand and Communication.
• Responsible for product training for business development officers