Product Marketing Manager(Technical) at Pharmarun

Duties and Responsibilities

As a Product Marketing Manager at Pharmarun, your main duties will include:

• Develop and execute marketing campaigns for each product, using a combination of online and offline marketing channels.
• Identify key features in products that will appeal to customers and work with the product team to prioritize these features in the product roadmap.
• Analyze product performance and present weekly reports to the team, using data to identify areas for improvement and opportunities for growth.
• Collaborate with the marketing department to develop messaging and positioning for each product, based on customer insights and market trends.
• Conduct market research to uncover customer and market insights that influence the product roadmap.
• Develop consumer-based marketing and branding strategies, as well as analyzing existing marketing strategies to identify new opportunities for growth.
• Work with team to create marketing literature for company brochures and press releases to ensure consistency in messaging and branding.
• Establish targeted customer and industry partnership networks to expand our reach and brand awareness.

Qualifications

• Bachelor's degree or equivalent experience in related area
• 4+ years' of product marketing experience
• Strong verbal, written, and presentation skills