Product Marketing Manager at Seamfix

• We help organizations acquire and service a lot of customers digitally by seamlessly automating their onboarding and service delivery processes so that they can be more productive, make their customers happy, and boost their revenues.
• Our identity and essence are solving problems in a very seamless manner in line with our name; Seamfix is coined from Seamless fixing of problems.

Responsibilities

• Develop and Implement Marketing Strategies
• Develop and Implement Product Launch (Go-To-Market) Plans - The PMM solely owes the launch of our SaaS products
• Develop and Implement Marketing Plans.
• Develop and Evolve Market Segmentation for each product offering
• Collaborate with Product Teams to identify Product Market Fit for Our SaaS Products
• Create Consistent positioning statements, messaging, and associated proof points
• Create Compelling Marketing materials for different collateral types and audiences
• Influence the direction and strategies of our Digital Marketing
• Create and present information about our SaaS Products and the market they serve
• Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line.
• Partake in product presentations to market the product
• Communicate the product vision and value to the sales and product teams to facilitate product sales and direction.
• Responsible for handling product press releases and PR
• Establish Product Pricing by Using Market Research Data
• Research Competitor Offerings to guide your internal Propositions
• Obtain Insights into Customer Usage of Current Products Untapped opportunities and buyer personas, through interviews, surveys, focus groups, and sales data.
• Utilize necessary marketing tools to gather and get insights into customer’s behavioral usage
• Develop a Product Marketing Budget
• Arm the Sales Team with the knowledge and tools they need to be successful.
• Optimize and Improve our Product Marketing Metrics - CAC, LTV, Churn, Revenue, etc
• Any other responsibilities as assigned by the Line Manager

Qualifications

• 7 years of Proven Experience in Product Marketing or Traditional Marketing in general
• Experience in Market Analysis
• Familiar with product marketing Tactics
• Working knowledge of Web Analytics tools
• Keen eye for detail
• Creativity
• Good analytical skills
• Ability to produce quality documentation
• Good knowledge of requirement elicitation
• Excellent written and verbal Communication skills
• Excellent interpersonal skill
• Time Management and ability to work with little or no supervision
• Strategic thinking
• Ability to work with a diverse team with great interpersonal relationship