Product Marketing Manager at Rayda

About the role:

• The Product Marketing Manager will be responsible for developing and executing product marketing strategies that drive customer acquisition, retention, and revenue growth.
• The ideal candidate will have a proven track record of success in B2B product marketing, with a deep understanding of customer needs, competitive landscape, and product positioning.

Responsibilities:

• Develop and execute product marketing strategies that drive customer acquisition, retention, and revenue growth
• Conduct market research to gain insights into customer needs and preferences, and use that information to inform product positioning and messaging
• Develop compelling product messaging and value propositions that resonate with target audiences
• Develop and execute product launch plans that drive awareness, adoption, and usage of new products and features
• Collaborate with cross-functional teams, including product management, sales, and marketing, to develop and execute go-to-market strategies
• Develop sales enablement tools and collateral, including sales decks, case studies, and product videos
• Manage and optimise the company's website and digital marketing channels to ensure product positioning is consistent and compelling
• Analyse marketing performance metrics and make data-driven decisions to optimise campaigns and increase ROI
• Stay up-to-date with industry trends and competitive landscape to inform marketing strategy and positioning

Requirements for the role

• Bachelor's degree in marketing, business, or related field
• 3-5 years of experience in B2B product marketing, with a focus on product positioning, messaging, and launch planning
• Strong track record of success in driving customer acquisition, retention, and revenue growth
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Deep understanding of customer needs, competitive landscape, and product positioning
• Ability to develop compelling product messaging and value propositions
• Ability to develop and execute go-to-market strategies and launch plans
• Experience developing sales enablement tools and collateral
• Experience with digital marketing channels, including SEO, PPC, and social media
• Ability to analyse marketing performance metrics and make data-driven decisions
• Strong business acumen and understanding of market dynamics
• Excellent problem-solving and decision-making skills
• If you are a results-driven product marketing professional with a passion for driving customer acquisition and retention in a B2B software company, we encourage you to apply for this exciting opportunity.