Product Marketing Manager at ETC Workforce Services Limited

Job Summary

• Our client organization needs an experienced and skilled Product Marketing Manager to join our team to own and execute our go-to-market strategy.
• This role requires someone who can balance strategic thinking with hands-on execution in a fast-paced, startup environment.

Responsibilities
What You’ll Do:

• Go-To-Market (GTM) Strategy:​Develop and lead comprehensive GTM plans for product launches, new features, and market entry initiatives.​
• Customer & Market Insights:​ Conduct deep market research, competitive analysis, and customer interviews to inform product positioning and messaging.​
• Positioning & Messaging:​ Define compelling product narratives and value propositions for various customer segments across our platform.​
• Cross-Functional Collaboration: Work closely with product, design, engineering, sales, and operations teams to align product roadmap with customer needs and ensure successful feature rollouts.​
• Campaign Development:​ Plan and execute multi-channel marketing campaigns (email, social, paid, content, and partnerships) that drive product awareness, engagement, and adoption.​
• Marketing Enablement:​ Create product collateral, pitch decks, landing pages, FAQs, blog posts, and internal documentation that support both the sales team and customer education.​
• Data & Impact Tracking:​ Use data and analytics tools to track campaign performance, customer acquisition, and usage pa erns—then turn insights into actionable strategies.​

Requirements
What We’re Looking For:

• Bachelor's degree in Marketing, Communications, Business, or related feld.
• 3–5 years of experience in product marketing, growth marketing, or GTM roles—ideally in tech, SaaS, logistics, or consumer services.Relevant experience may be considered in lieu of a formal degree.
• Demonstrated success in developing and launching impactful campaigns.
• Proven ability to work autonomously and manage multiple priorities.
• Experience working in fast-paced startup environments or building in unstructured environments.​

Skills & Attributes:​

• Strategic thinker with strong execution skills—you can move from ideation to launch independently.
• ​ Deep curiosity about customer behaviour and product-market ft.​ Excellent communication skills—both written and verbal.​
• Analytical mindset—comfortable interpreting data and deriving insights. ○​ Strong collaborator who thrives in cross-functional teams.​
• High sense of ownership, self-drive, and attention to detail.​

Preferred but Not Required:​

• Prior experience in delivery, logistics, fintech, or marketplace platforms.​ Familiarity with tools like Hubspot, Segment, Mixpanel, or similar.​ Background in marketing for African or emerging markets.​

Bonus Points If You:

• Have experience launching products in African markets.
• Are passionate about empowering small businesses and improving digital infrastructure.
• Bring a fun, collaborative spirit to your team.​

Benefits
What You'll Get:

• Opportunity to play a key role in the launch and growth of a high-impact product
• ​ A collaborative and mission-driven startup culture
• Flexible remote work structure
• Growth opportunities in leadership and strategy