Product Marketing Manager at Avon HMO

Responsibilities

• Product development and marketing
• Provide support in executing the go-to-market marketing, digital campaigns, and guerrilla campaigns to promote each product identified with the outcome of achieving product subscriptions.
• Provide support in executing product launches and events, working with a cross-functional team.
• Act as a product evangelist to build awareness and understanding.
• Take ownership of each product, monitoring the growth of each product portfolio and implementing ideas to grow each portfolio.
• Perform product demos to customers as needed.
• Conceptualise and implement webinars, advertising and public relations campaigns, taking the product to tradeshows relevant to the product’s target customers, getting the product covered by relevant industry analysts, etc.
• Develop product content for corporate profiles, policy documents, magazines, and other corporate collateral.
• Research and market intelligence— Follow and analyse market trends to position products. Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Develop marketing plans with strategies outlined for the products you support, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Understand and support our sales channels; this includes training them on the products and how best to present their benefits and value to close sales; creating effective marketing materials and collaterals, and supporting them with tactical client, industry or location-specific campaigns and programs to help open opportunities and close deals.
• Develop post-campaign reports consisting of in-depth analysis of product marketing campaigns to track campaign performance and proffer recommendations.
• Develop and present quarterly reports consisting of in-depth product performance research, target audience profiling, product uptake and customer behaviour.

Minimum Requirements

• BSc/BA in Marketing, Communications or a similar field (MBA is an advantage)
• Proven 3 years (or more) experience as a Product Marketing Manager, Product Manager or similar role
• Familiarity with product marketing tactics (e.g. integrated marketing campaigns)
• Analytical mind and strong quantitative skills; proven experience in market analysis
• Advanced communication skills (Public speaking, Presentation & Writing skills)
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Keen eye for detail