Product Marketing Intern at Okra

The role

It’s an amazing time to join Okra. We are looking for a dynamic and enthusiastic Product Marketing Intern to be a part of our Marketing team. This 6-month internship offers an incredible opportunity to gain hands-on experience and contribute to our mission of revolutionizing Open Finance in Africa, with the potential to convert to a full-time employee. As a Product Marketing Intern, you'll drive various initiatives aimed at promoting Okra's products and services. You'll assist with marketing campaigns, monitor core KPIs, and collaborate with cross-functional teams to articulate our product's value proposition.

What you will do: 

• Assist in the development and execution of product marketing campaigns aimed at driving user acquisition, engagement, and retention, including:
  • Recording video walkthroughs of product features and updates
  • Producing blog articles, customer testimonials and product slides for targeted go-to-market initiatives
• Collaborate with cross-functional teams including product, design, business development and engineering to gather insights and effectively communicate product features and benefits.
• Monitor and analyze key performance metrics to evaluate the success of marketing initiatives. 
• Manage content calendar and support in creation of all marketing materials (videos, text, etc.)
• Conduct market research to identify market trends, competitive insights, and user needs.
• Assist in organizing and coordinating product-related events, webinars, and user feedback sessions.

What will help you succeed:

• 1-2 years of experience in Product Marketing or B2B marketing roles, or recently completed a degree in Marketing or a related field.
• Strong verbal and written communication skills and a passion for marketing and technology.
• Good organizational and time-management skills, ability to meet deadlines.
• Eagerness to learn, adapt, and contribute to a fast-paced, collaborative environment.

Nice to have: 

• Proficiency in productivity and marketing tools such as Notion, HubSpot, Linear, or similar platforms.