Product Marketer at Livestock247

Responsibilities

• Develop and execute go-to-market strategies for new product launches and enhancements.
• Ensure optimal product performance i.e. the sales target for products in the assigned territory is met.
• Conduct market research to identify and understand customer needs, market trends, and competitive analysis.
• Using agile methodology, develop customer personas and tailor marketing efforts to target specific segments while gathering and analyzing customer feedback to improve products and marketing strategies.
• Create compelling product positioning, messaging, and value propositions, including product branding and packaging that are simple, concise, attractive, easily accessible, and obtainable.
• Monitor and report on product performance metrics, including sales, customer acquisition, retention and adjusting marketing strategies where necessary.
• Using a design thinking approach, collaborate with the sales and marketing teams to initiate product improvement and to develop marketing materials and campaigns.
• Develop content for product descriptions, website, and marketing collateral, including brochures, product descriptions, and promotional materials.
• Other duties as required.

Requirements

• Interested candidates should possess a Bachelor's Degree with 3- 5 years experience in product marketing, preferably in e-commerce or consumer goods.
• Ability to work with target and meet deadlines
• Strong communication and project management skills.
• Ability to analyze data and translate insights into actionable marketing strategies