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  • Posted: Aug 19, 2022
    Deadline: Not specified
  • UnoCasa Limited was incorporated in 2009 to provide companies with business solutions in Marketing, Business Strategy , Recruitment and general Human Resources consultancy.
    Read more about this company


    Product Manager

    Location: Head Office, Lagos
    Reports to: Pharma Operations Director
    Division / Department: Pharma
    Direct Reports: None

    Job Purpose / Scope Of The Role

    • Develop existing products through effective marketing strategies to increase market share
    • Develop new products & initiatives in line with overall company goals.

    Duties and Responsibilities

    • Develop and implement advertising and promotional programs for assigned products in line with established budget
    • Build awareness and understanding of products to customers
    • Monitor business conditions, identify market opportunities, and ascertain trend in the industry and trade through market research and competitive activities
    • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
    • Monitor monthly the actual sales performance of assigned products with the aid of sales statistics and report variance with budget expectation. Recommend sales promotion strategies to rectify any adverse performance
    • Represent the company by visiting customers to solicit feedback on company products
    • Develop product pricing and positioning strategies
    • Drive profitability of the assigned products by ensuring that appropriate pricing and profit margins are always maintained.
    • Utilize market Insight from the CRM tool and other market intelligence data in driving growth and profitability of the assigned products
    • Write promotional cycle brief for the field staff and train them on product knowledge. Regularly update their knowledge with new information as appropriate
    • Collaborate in the recruitment and training of new field staff in the Pharma Division
    • Liaise with outsourced Clinical Research in utilizing the results of marketing clinical trials for the effective defense and promotion of the products
    • Assist in the preparation and implementation of pre-marketing and launch plans for new product introductions
    • Carry out periodic visit to customers to solicit feedback on the company products range
    • Organize relevant mailings to Doctors, Pharmacists and Nurses as deemed necessary from time to time
    • Keep track of the prescription pattern of assigned products (according to indications) in users’ departments at strategic centers e.g. Teaching hospitals etc, and ensure growth in respective indication area.
    • Recommend relationship marketing measure (s) deemed appropriate
    • Undertake required survey and market research into new and existing products as directed
    • Ensure optimum inventory of assigned products at all times by regular liaison with warehouse and logistics officer to prevent product expiry
    • Regular field visits for competitive update and monitoring of promotional programs
    • Regular monitor of development in government circles and follow up on policy formulators to ensure a favorable business environment for the assigned products.

    Other Duties:

    • As may be assigned by Management    

    Education & Experience:   

    • University graduate BPharm
    • Good knowledge of Pharmaceutical products (5 yrs+)
    • Excellent Communication skills and perfect command of English language
    • In depth knowledge of Nigeria pharma industry
    • Microsoft proficient with experience in working with Power Point presentations
    • Familiar with Sanisphere software with sound analytical and problem-solving skills.

    Method of Application

    Interested and qualified? Go to UNOCASA Limited on to apply

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