Product Manager at Liugong

Job Description:

• Demonstrate abilities in identifying and analyzing the technical advantages/competitive advantages of LiuGong products through the comparative study of sites and competitors’ products and activities.
• Develop compelling sale speech, videos, presentation, and pictures and produce TCO data based on the technical advantage/competitive advantages of LiuGong products
• Develop and propose products development and improvement plans through the comparative study on sites and competitors’ products and follow up with headquarter about strategies
• Demonstrate abilities in crafting and developing compelling sale speeches and tools including creating customer success stories, developing sale pitches and standard terminology in product introduction speech
• Provide and propose integrated product solutions to key industrial customers through comprehensive studying and understanding of their working conditions
• Fill in the technical parameters of bidding data
• Drive the product- and business-planning processes for cross-functional teams
• Analyse customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
• Assess current competitor offerings and seek opportunities for differentiation
• Analyse product requirements and develop appropriate programs to ensure they’re met
• Develop, implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate go-to-market plan
• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
• Translate product strategy into detailed requirements for prototyping and final development by engineering teams
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Analyse market data to develop sales strategies, and define product objectives for effective marketing communications
• Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates LiuGong across primary market segment

Requirements:

• Strong experience in a dynamic product management role
• Proven success in overseeing all elements of the product development lifecycle
• High effectiveness in managing cross-functional teams
• Bachelor’s degree (or equivalent) in Business study/ product design or engineering
• 5-10 years of working experience in heavy equipment (Wheel Loaders, Excavator, Roller, Grader, Bulldozer and etc.)
• Exceptional writing and editing skills, combined with strong presentation and public speaking skills
• Strategic mindset with excellent analytical and conceptual skills
• Ability to maintain business relationship with a high degree of integrity and trust