Product and Application Specialist, Life Sciences (Histopathology & Immunology) at ISN Medical

Job Description

• As a Product and Application Specialist you are primarily responsible for developing assigned brands’ Growth Strategy, Annual Business Plans in joint consultation with Principal Partners and ISN Management & Marketing Team.
• You will also establish market leadership by Volume and Value for assigned brands in the allocated geography.

Responsibilities:

Your responsibilities include, but are not limited to:

BRAND & PRODUCT STRATEGY

• Develop strategic growth roadmap for master brand and individual products to gain and retain market leadership from volume and value perspective.
• Conduct Market and Competitive landscape study – Segment market into smaller, addressable markets as per speciality and/ or customer group and estimate market size for each in terms of revenue, profits, growth rate.
• Develop Portfolio for ISN to be able to play in all accessible customer and speciality segments.
• Ensure Sales Teams, Channel Partners and End Customers are trained extensively on product benefits to be able to calculate tangible gain.
• Ready Sales Tools are provided to Sales Teams – CPT Calculator, Comparisons with Internal and Competitive Products, Product Lifetime Operational Cost, Product Lifetime Maintenance Costs, Nuanced benefits including broader test range etc,
• Work with marketing to create original content i.e., customer testimonials and increase Product Visibility amongst targets audience.
• Organize customer seminars from time to time to exhibit capabilities of the products (not yet fully explored by customers) in portfolio to develop key opinion makers and early buyers.
• Work with Marketing to develop Product Positioning, Price Positioning, Sales Targets, Profit Contributions etc.
• Work with marketing and develop events participation calendar – track all the leads generation for actual Return on Investment vs. Plan.

Product Detailing:

• Lead/partake in product presentations to customers, prospects, and the sales team to promote and support IVD products within an assigned territory.
• Liaise with customers to understand their workflow and help them with optimization of their analysers, and provide relevant sales lead gathered to the sale team to support and enhance sales processes.
• Act as primary field technical interface between the sales team and customer by leading products specification & application discussions and providing scientific explanations and clarifications on ISN Laboratory solutions to prospective customers.

Competencies

Knowledge

• In-depth knowledge of products in assigned portfolio
• Understanding of knowledge management processes
• Adequate knowledge in medical laboratory science practice and diagnosis
• Knowledge in quality management system
• Team management

Technical

• Market and Business Analytics
• Interpreting Product Schematics
• Facilitation/Presentation
• Partnership
• Quality Management
• Knowledge in laboratory instrumentation and automation
• Systems analysis
• Scientific analysis and troubleshooting

Behavioural

• Ethics and Professionalism
• Customer Centricity
• Innovation
• Accountability
• Visioning
• Partnership & Collaboration
• Business Intelligence
• Strategic Thinking
• Strong communication and presentation skills

Educational:

• Bachelor’s degree in medical laboratory science (B.MLS) or Master’s degree in Biological Sciences.

Professional:

• Certification in any product specialist course is an added advantage. Membership of MLSCN and AMLSN

Experience:

• 2+ years’ experience in medical laboratory practice
• Hands-on experience with medical instrument
• Product Management experience is an added advantage