Premium Spirits Account Leader - Off Trade at Coca-Cola

ABOUT THE JOB

The main responsibility is to lead the day-to-day sales and marketing execution in trade including driving innovations in-trade across categories while managing multiple stakeholders internally and externally. You will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels and customers.

KEY RESPONSIBILITIES

• Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers)
• Plans and implements trade and consumer promotions/events according to brand guidelines and plan
• Sets standards for customer relationships according to priorities & agreed plans and ensures that these are adhered across all agreements and customer interactions.
• Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
• Ensures achievement of new launches targets in own region/territory and contributes to total team results
• Participation in team activities for the achievement of the team's results (critical KBIs)
• Develops Off-Trade Knowledge Programs (Trade promotions, Salesman incentive scheme, Dealer-loader program etc)

ARE THESE YOUR SECRET INGREDIENTS?

• Bachelor’s degree plus 7+ years in sales/marketing experience in a consumer goods environment, preferably in Spirits/ Beverage Alcohol industry
• Demonstrated experience in developing, executing and managing market plans.
• Experience successfully building and leading a high performing team
• Strong passion for sales and marketing activities Strong drive for results & action orientation
• Overall commercial understanding & business judgment – decision making quality
• High level of time management and Operational planning (routines, processes, setting controls)
• Financial acumen, Analytical thinking & synthesis to drive decision making
• Communication - written, presentations & influencing at all levels
• Demonstrated ability to develop and execute innovative “big ideas” that grow brands
• Strong analytic skills and the ability to turn “insights to actions”
• Strong results orientation, with a track record of superior financial performance.
• Strong interpersonal skills and ability to operate effectively in a collaborative matrix