National Sales Manager at Armorsil West Africa

KEY RESPONSIBILITIES

• Leverage in-depth market research and create detailed journey/route maps to maximize secondary channel coverage in your assigned region.
• Create and submit monthly/quarterly sales projections in accordance with Annual sales target and agree sales and marketing objectives for the year with the Head of Sales.
• Design and execute trade promotion and marketing campaigns and determine channel growth strategies.
• Drive sales across all regional sales through your sales team to achieve all sales, availability and visibility goals.
• Ensuring a healthy return on investment for all primary channel partners through the maximization of secondary channel sales within their respective territories by identifying and recruiting distributors in their respective areas.
• Keep track of your distributors' turnover and stock levels monthly to make sure all of our SKUs are stocked and that your distributors meet their monthly goals.
• Monitor and manage the cost of point-of-sale (POS) and promotional materials through optimal use.
• Monitor the distributors across the region, for their storage practices and facilities to ensure zero spoilage.
• Establish strong relationships and collaborate closely with all distributors within your area to optimize their sales volume and avoid loss of sales personnel.
• Ensure that all marketing and promotional activities in across the regions are in line with ABP and implemented promptly and on budget.
• Create and implement a plan of action for the monthly goal.
• Assist in the recruiting, training and development of sales Roles
• Advise senior management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action
• Acquire new accounts and new distribution outlets across the regions
• Monitor retail outlets performance and advise management on brand sales to facilitate growth opportunities.

Qualifications

• 6+ years of sales and operations management experience, with a minimum of 3 years experience as a manager.
• Networking abilities and the capacity to form strategic alliances.
• Bachelor’s degree/HND holder
• Experience with FMCG/building materials
• Must be open to travel across all regions