National Sales Director at Adexen

Responsibilities

• Establishing & developing the sales function to encompass, but not limited to, sales, pricing, advertising, brand & product management, promotions, special events, market research, product & service pricing, competitive analysis and ultimately increasing revenue generation for the organisation.
• Define & propose sales strategies to ensure commercial objectives are achieved.
• Oversee the articulation of the organisation’s sales strategies
• Design and deploy an effective customer acquisition, retention and relationship management strategy/framework to expand the organisation’s clientele.
• Institutionalise a customer service-oriented culture in the sales workforce
• Coordinate and supervise the day-to-day activities of the department
• Develop & maintain optimal product/services mix keeping in mind segmentation, brand value/positioning & commercial objectives
• Research price elasticity for all products & services proposed
• Develop and implement a comprehensive sales plan to acquire significant clientele from identified customer segments.
• Ensure the deployment of effective market penetration and market share acquisition framework.
• Ensure the development and establishment of effective channel strategies to promote sales.
• Stay abreast of sales trends, customer needs and competitor initiatives and devise strategies to optimally utilise sales opportunities.
• Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
• Oversee the preparation of the department’s annual budget and monitor its implementation.

Desired Skills and Experience

• Bachelor's Degree in Marketing or Business Management discipline
• MBA is a plus
• Minimum 15 years relevant work experience with at least 5 years in a senior management position within an international group.
• Previous experience in Emerging Markets/Africa is a plus
• Excellent understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales & marketing planning, marketing models and business performance analysis
• Good knowledge of local and global industry dynamics including regulation, legislation and operating environment
• Understanding of micro and macroeconomic indices and their impact on business
• Ability to think strategically and holistically
• Leadership and people management skills
• Excellent negotiation and relationship management skills