Motion Graphics Designer at Smooth Promotions

Job Description

• The Motion Graphics Designer is responsible for conceptualizing, designing, and producing visually compelling motion graphics, animations, broadcast graphics, and digital content that enhance HipTV's television programming and digital platforms.
• The role requires exceptional creativity, storytelling ability, technical expertise, and a deep understanding of entertainment, television production, and social media content trends.
• The successful candidate will collaborate closely with producers, video editors, directors, digital media teams, marketing, and programming teams to deliver high-quality visual assets that strengthen the HipTV brand and engage audiences across television, YouTube, Instagram, TikTok, Facebook, X, and other digital channels.

Key Responsibilities
Creative Design & Animation:

• Design high-quality 2D and basic 3D motion graphics.
• Produce engaging title sequences, show openers, lower thirds, transitions, animated logos, and broadcast packages.
• Create animated promotional materials for television programs, events, music shows, interviews, documentaries, and branded campaigns.
• Design motion graphics for LED screens, digital displays, and event productions.
• Develop animated explainer videos where required.

Broadcast Graphics:

• Design television-ready graphics that meet broadcast standards.
• Create:
  • Lower thirds
  • Name straps
  • End credits
  • Opening titles
  • Closing sequences
  • Countdown animations
  • Channel IDs
  • Bugs and watermarks
  • Information graphics
  • Sponsor slates
• Ensure graphics conform to HipTV's branding guidelines.

Social Media Content:

• Produce short-form animated content optimized for:
  • Instagram Reels
  • TikTok
  • YouTube Shorts
  • Facebook
  • X (Twitter)
• Create animated promotional assets for entertainment news, celebrity interviews, music releases, and lifestyle content.
• Develop engaging GIFs, stickers, animated posts, and promotional teasers.

Video Production Support:

• Collaborate with video editors to integrate motion graphics into television productions.
• Design visual effects that enhance storytelling.
• Support post-production with compositing, keying, tracking, and animation.
• Assist during live broadcasts with graphics preparation when required.

Branding & Identity:

• Maintain visual consistency across all HipTV productions.
• Develop branded motion graphic templates for recurring programs.
• Design animated logo reveals and identity packages.
• Contribute innovative creative concepts that strengthen the station's visual identity.

Project Management:

• Manage multiple design projects simultaneously while meeting production deadlines.
• Interpret creative briefs and translate them into compelling visual solutions.
• Present concepts and revisions to internal stakeholders.
• Maintain organized project files and design assets.

Innovation:

• Stay updated on emerging design trends, animation techniques, AI-assisted creative tools, and broadcast technologies.
• Recommend creative improvements that enhance production quality and workflow efficiency.
• Continuously improve animation techniques and storytelling approaches.

Key Performance Indicators (KPIs)

• Timely delivery of assigned projects.
• Quality and creativity of motion graphics produced.
• Compliance with HipTV branding standards.
• Viewer engagement on digital content featuring motion graphics.
• Number of revisions required per project.
• Internal stakeholder satisfaction.
• Innovation and contribution to creative projects.
• File organization and asset management compliance.
• Adherence to production schedules.
• Contribution to audience growth through visual storytelling.

Requirements

• Bachelor's Degree or HND in Graphic Design, Animation, Multimedia, Fine Arts, Mass Communication, or a related discipline.
• Professional certifications in Adobe Creative Suite, Motion Graphics, or Animation are an added advantage.

Experience:

• Minimum of 3 years' experience in motion graphics, television production, advertising, media, or digital content creation.
• Experience working in a television station, production company, creative agency, or digital media organization is highly preferred.
• A strong portfolio demonstrating motion graphics, animation, and broadcast work is mandatory.

Technical Skills:
Proficiency in:

• Adobe After Effects
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Adobe Media Encoder
• Cinema 4D (advantage)
• Blender (advantage)
• DaVinci Resolve (advantage)
• Adobe Audition (basic knowledge)

Knowledge of:

• Broadcast graphics workflows
• Video codecs and export settings
• Motion tracking
• Green screen compositing
• Character animation
• Typography animation
• Color theory
• Storyboarding
• Audio synchronization
• AI-powered creative tools

Competencies:

• Creative thinking
• Visual storytelling
• Strong artistic ability
• Attention to detail
• Time management
• Communication skills
• Collaboration
• Problem-solving
• Adaptability
• Brand awareness
• Ability to work under pressure
• Excellent organizational skills

Behavioural Expectations:
The Motion Graphics Designer is expected to:

• Demonstrate creativity and originality.
• Maintain high production standards.
• Meet strict broadcast deadlines.
• Respond positively to feedback.
• Collaborate effectively across departments.
• Maintain confidentiality regarding unreleased productions.
• Continuously improve technical and creative capabilities.