Modern Trade Sales Manager (Cosmetics) at Ascentech Services Limited

Job Description 

• We are looking to hirea self-driven modern trade sales manager, who is a highly motivated andpassionate about managing teams and trade effectively, distribution targets within the designated area through active sales in given sales channel.
• The ideal candidate must act as facilitators for their teams and retailers, will beresponsible for enabling their teams to build long-lasting, mutually beneficial partnerships with their retailers.
• He/She must also have a strong understanding of trade and merchandising fundamentals and are passionate about people development.

Responsibilities

• Grow the business in the specified region year-on-year by increasing sales and overall profits.
• Identify new business opportunities and potential customers within the modern trade segment.
• Responsible for the annual sales budget for the designated area in order to achieve sales turnover and gross-profit targets and negotiate business opportunities for the responsible area.
• Build and maintain strong relationships with key accounts, ensuring customer satisfaction and loyalty.
• Monitor and analyze market trends, competitor activities, and customer preferences to identify opportunities and adjust sales strategies accordingly.
• Collaborate with marketing teams to develop effective promotional campaigns and initiatives for the modern trade channel.
• Conduct regular business reviews with key accounts to evaluate performance, identify areas for improvement, and negotiate terms and conditions.
• Prepare sales forecasts, budgets, and reports, providing accurate and timely information to management.
• Coordinate with internal departments such as logistics, finance, and customer service to ensure smooth order processing and delivery.
• Stay updated on industry trends, market dynamics, and customer needs to anticipate changes and proactively respond to challenges.
• Ensure compliance with company policies, trade regulations, and ethical standards in all sales activities.

Requirements

• First Degree in Marketing, Business Administration, or a related field (or equivalent experience). A Master's degree is an added advantage.
• Minimum of 3 - 5 years’ proven sales experience in managing a field team in a distribution/cosmetics company is most preferred company.
• Familiar with handling modern trade accounts in Lagos, i.e. Cosmetics etc. or modern trade FMCG accounts
• Knowledge of trade regulations and compliance standards within the modern trade industry.
• Understanding of Route to Market strategies and trade channels.
• Strong analytical skills with clear understanding of trade key performance indicators.
• Excellent negotiation, presentation and communication skills.
• Proficient in the English language, both written and verbal.
• Flexibility and adaptability to evolving business needs.
• Ability to manage and influence internal and external stakeholders.
• Goal-oriented with ability to prioritize and manage multiple deliverables simultaneously.
• Proactive and result-oriented, with a track record of meeting or exceeding sales targets.
• Analytical mindset with the ability to interpret sales data and market insights to drive business decisions.
• Proficient in using CRM software and Microsoft Office Suite.