MarTech Product Manager - AI & Brand Technology at Tolaram Group

• This is not a technical support role. You will be the primary bridge between our portfolio of brands and an evolving landscape of marketing technologies - advising, enabling, and co-creating with brand managers to unlock what is possible.

What you will do

• Act as the internal consultant for brand teams across Tolaram's portfolio - translating business objectives into technology-enabled solutions
• Stay ahead of the MarTech landscape - from social listening and AI content tools to agentic commerce protocols, and bring forward-looking recommendations to brand leads
• Lead the evaluation, piloting, and adoption of AI-powered tools including generative content, campaign automation, consumer intelligence, and personalisation platforms
• Define and own the MarTech product roadmap in collaboration with the AI & Digital Innovation team
• Work with internal and external developers, BSPs, and vendors to deliver integrated solutions - from WhatsApp API activations to analytics pipelines
• Build and present compelling business cases for technology investments, including ROI framing and risk assessment
• Champion data-driven decision making - connecting campaign performance signals to brand strategy through dashboards, attribution models, and consumer journey analytics
• Train and upskill brand managers on new tools, creating internal playbooks and adoption frameworks

What we are looking for:

Must-have

• 5+ years in MarTech, Digital Marketing, or Product Management
• Extreme curiosity and hunger to learn technology & Marketing
• Hands-on experience with AI tools & Agentic AI
• Strong understanding of marketing analytics, attribution, and consumer journey tracking
• Proven ability to translate technical concepts into brand-friendly language
• Experience managing cross-functional stakeholders across brand, tech, and agency teams
• Excellent written and verbal communication - you can run a product sprint

Good-to-have

• Experience in FMCG, CPG, or multi-brand environments
• Familiarity with platforms like Meltwater, GA4, Meta Business Suite, WhatsApp Business API
• Exposure to agentic AI frameworks or emerging commerce protocols (MCP, UCP)
• Experience in West African or emerging markets
• Background in Lean, Agile, or structured product delivery methodologies