Marketing Support at Smartflow Technologies Limited

Location: Ikeja, Lagos

Job Brief

• Marketing supports personnel good in content creation to write and publish various types of pieces for our company's web pages and social media posts.
• Responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media and through bulk emails and SMS.
• Help reach our target audience by delivering both useful and appealing online information about our company and products.
• To be successful in this role, the person should have experience in social media marketing and content creation.

Responsibilities

• Research industry-related topics.
• Prepare well-structured drafts using digital publishing platforms.
• Create and distribute marketing copy to advertise our company and products.
• Edit and proofread written pieces before publication.
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares).
• Identify customers needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Measure web traffic to content (e.g. conversion and bounce rates).
• Organizing and coordinating company events such as training and exhibitions.

Requirements

• Proven work experience as a Content Creator, Copywriter or similar role.
• Portfolio of published articles.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• Excellent writing and editing skills in English.
• Time-management skills.
• Familiarity with SEO.
• B.Sc in Marketing, English, Journalism or relevant field.
• Skills in graphic design and video editing will be of added advantage.
• Minimum of 1 - 2 years experience.