Marketing Strategist at Mopheth Group

Position Overview:

We are looking for an experienced and visionary Marketing Strategist to develop and implement comprehensive marketing strategies for all subsidiaries within the Mopheth Group. The ideal candidate will have a strong background in healthcare marketing, particularly in telemedicine, and a proven track record of promoting services and products in Africa. This role requires a creative and analytical thinker who can expand and promote products, reaching diverse audiences through innovative marketing campaigns.

Job Functions/Responsibilities

• Develop and execute marketing strategies to drive growth and brand awareness for all Mopheth Group subsidiaries.
• Conduct market research to identify target audiences, emerging trends, and competitive landscape.
• Collaborate with product development teams to align marketing strategies with product launches and enhancements.
• Oversee the development of marketing materials, including websites, brochures, and promotional content.
• Analyze and report on the effectiveness of marketing campaigns, using data to inform future strategies.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.
• Build and maintain relationships with key stakeholders, including healthcare professionals, partners, and customers.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on healthcare and telemedicine.
• Proven track record of successfully launching and promoting products and services in Africa.
• Strong understanding of digital marketing channels and strategies.
• Excellent communication and interpersonal skills.
• Ability to think strategically and creatively to solve complex marketing challenges.
• Experience with market research, data analysis, and reporting.
• Familiarity with healthcare regulations and compliance in Africa is a plus

Preferred Experience:

• Experience working with telemedicine companies and promoting healthcare apps.
• Background in retail marketing is an advantage.
• Proven ability to grow user bases and increase engagement through targeted marketing efforts.
• Ability to market healthcare apps and telemedicine services effectively.
• Proven success in expanding and promoting products to reach different audiences.
• Experience providing online healthcare solutions and facilitating patient-doctor consultations over the internet.
• Demonstrated ability to help register over 500 users for a new product or service.

Why Join Mopheth Group?

• Opportunity to work with a diverse and innovative team.
• Make a significant impact on healthcare accessibility and quality in Africa.
• Competitive salary and benefits package.
• Professional development and growth opportunities.