Marketing Specialist (Royco) at Unilever

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Job Scope:

• Drive the value & volume led growth agenda on the Royco brand by leading Innovations, managing BLG campaigns based on category growth principles
• End to End brand management role for the Royco Brand
• Focus on incremental future growth opportunities, as well as management of existing core business
• End to end P&L responsibility, including S&OP management
• Budget (BMI) management to be vigorously controlled to ensure full delivery of projects
• Leadership / support of NRM or SC Activity Requests: e.g. introduction of new pack sizes / formats for existing mixes
• Developing & executing Inspiring brand communications in partnership with creative agencies
• Leading Integrated Brand Planning Process (annual IBP)
• Management of Brand’s digital strategy and electronic communications

Key relationships: - Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners & Global and Local teams where relevant

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.)
• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
• Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
• Innovation Execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.

Skills

• Project leadership and business acumen
• Strong numeracy skills
• Ability to deliver operationally, while thinking ahead of the long-term growth strategy
• Cross-functional relationship management: Agencies, Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners
• Strong levels of growth and ownership mindset – a self-starter with a winning and competitive mindset
• Bias for action and drive – willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals
• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans
• Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.
• A deep seeded passion for exploding the brand and marketing with a purpose with the consumer always top of mind

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Critical Behaviours

• Care deeply: caring deeply about how consumers experience our brands every day, everywhere; about our people’s growth and development, and our impact on the planet. You care about your performance, to a point where it hurts when you don’t win.  Always brings their best self. Has emotional intelligence to take feedback, manage mood and motivations and build empathy for others. Sets high standards for themselves. Has humility, understanding that leadership is service to others, inside and outside of Unilever.
• Deliver with excellence: we deliver everything we do with excellence and pace. We take personal ownership and hold each other to account – always finding a way to do what we said we will do.  Takes personal responsibility and accountability for execution and results.
• Stay three steps ahead: we think boldly and creatively to make breakthroughs in performance. We are always curious and confident – anticipating and staying ahead of consumer needs and external trends to beat the competition. Approaches delivery with an iterative and incremental, test - do - learn approach. Has an owner’s mindset, using data and insight to make decisions.
• Focus on what counts: we set clear and stretching goals and recognise maximum performance impact.  Generates intensity and focus to motivate people to deliver results at speed.