Marketing Specialist (Intermediate & Senior) at Cavista

What you will do

• Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to drive brand awareness and revenue growth.
• Serve as layered leadership for the Marketing & Communications Manager
• Own and optimize digital marketing initiatives including SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads and improve conversion rates.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and inform strategic marketing decisions.
• Partner closely with cross-functional teams including, creative product, and leadership to align marketing strategies with business goals and revenue targets.
• Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning and stakeholder engagement.
• Track, measure, and report on marketing performance using key metrics and KPIs, providing actionable insights to continuously optimize campaigns and maximize ROI.
• Drive content strategy and messaging across channels to ensure consistency, clarity, and strong brand positioning.
• Utilize marketing and analytics tools including Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to monitor campaign performance and optimize marketing effectiveness.
• Support and contribute to PR and communication initiatives, including media engagement and corporate messaging. 
• Stay ahead of industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and innovation.

What you bring

• Bachelor’s or Master’s Degree in Marketing, Business Administration, Communications, or related fields
• 4 - 6 years of experience in digital marketing, preferably within the technology industry or related field.
• Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact.
• Strong expertise in digital marketing channels and tactics including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms.
• Advanced analytical skills with the ability to interpret complex data, generate insights, and optimize performance to maximize ROI.
• Excellent written and verbal communication skills, with the ability to craft compelling and audience-focused content.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Collaborative mindset with the ability to influence stakeholders and work effectively across teams.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage.