Marketing Specialist (Crypto Exchange) at Quidax

What you will be doing

• Lead the development and execution of marketing strategies specifically tailored for crypto exchange products, with a focus on wallets, trading campaigns, and user engagement initiatives.
• Create and implement marketing initiatives that drive user retention, activation, and overall trading activity.
• Collaborate with product, sales, and customer success teams to align marketing efforts with business goals and enhance key performance metrics like trading volume, user growth, and customer satisfaction.
• Develop comprehensive communication plans for the launch of new products and features on the crypto exchange, ensuring clear messaging across all channels.
• Managed and aligned multiple teams to ensure successful project delivery.
• What your day-to-day looks like
• Plan and execute trading marketing campaigns across multiple digital and social media platforms, targeting both new and existing users.
• Analyze and interpret trading campaign outcomes, tracking key metrics such as retention, conversion rates, and overall user engagement to optimize campaigns and ensure success.
• Work closely with product teams to ensure that marketing strategies are aligned with new features or product releases, including wallet functionalities and advanced trading tools.
• Create and execute communication plans for product and feature launches, coordinating cross-departmental efforts to maximize visibility and impact.

What you need to have

• Extensive experience in the crypto space, especially working with crypto exchanges or wallet-related projects.
• Deep understanding of crypto trading products, including futures, margin trading, and AI bots, and how these products are marketed.
• Familiarity with key performance indicators (KPIs) specific to crypto exchanges such as trading volume, user retention, and activation, with a proven track record of running successful marketing campaigns that drive measurable results.
• Experience in creating and implementing communication plans for the launch of new products and features in the crypto exchange space.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously while ensuring alignment with business objectives.
• Formerly worked with platforms for trading campaigns' smooth implementation and analysis such as SalesForce, Kazm, or any similar

Nice To Haves

• Experience with African markets
• Experience in the broader fintech or blockchain industry.
• Knowledge of emerging trends and technologies in digital marketing and cryptocurrency.