Marketing Specialist at Cavista

Job Description

The Marketing Specialist will be responsible for executing marketing strategies to drive brand awareness, lead generation, and customer engagement.

The ideal candidate will play a key part in shaping and implementing our marketing initiatives, ensuring alignment with company objectives and contributing to our growth in the technology sector.

This role offers an exciting opportunity to contribute to our marketing initiatives and play a key role in our continued growth and success.

• Develop and implement comprehensive marketing campaigns across various channels including digital, social media, email, events, and partnerships.
• Manage and optimize digital marketing campaigns, including SEO/SEM, PPC advertising, social media advertising, and email marketing, to drive qualified traffic and leads.
• Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth.
• Collaborate with cross-functional teams including sales, product management, and external agencies to align marketing strategies with business objectives and sales targets.
• Plan and coordinate events, webinars, and conferences to enhance brand visibility, generate leads, and engage with key stakeholders.
• Monitor and analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and initiatives and optimize strategies accordingly.
• Stay updated on industry trends, best practices, and emerging technologies in marketing and technology solutions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3+ years of experience in marketing, preferably within the technology industry or a related field.
• Proven track record of successfully executing marketing campaigns and initiatives.
• Solid understanding of digital marketing channels and tactics including SEO, SEM, PPC, social media, and email marketing.
• Strong analytical skills with the ability to interpret data, analyze results, and optimize strategies to maximize ROI.
• Excellent written and verbal communication skills with the ability to create compelling content.
• Creative thinker with strong problem-solving skills and the ability to work effectively in a collaborative environment.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a plus.

Additional Information

• Competitive Compensation
• Competitive Health Insurance (Employee + Spouse + 4 children).
• Paid time off
• Opportunity to work with a talented and innovative team in a dynamic industry.
• Potential for professional growth and career advancement within a growing technology company