Marketing & Sales Manager at Buffalocrete

Job Description

• Overseeing the marketing and sales department, planning and coordinating the marketing and sales activities of the company.

• Identifying potential customers and meeting with prime potential customers.

• Developing marketing campaigns, plans and strategies.

• Advising and assisting in recruiting and training of marketers, salesman/sales rep.

• Developing a pricing strategy that maximizes profits and market share while considering customer satisfaction.

• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

• Compiling lists describing the organization's offerings.

• Developing and managing advertising campaigns and promotions.

• promoting the company's existing brands and introducing new products to the market.

• Liaising with the Relationship Manager to identify different consumer requirements to properly identify marketing opportunities. 

• Organizing company conferences, workshops, training, trade shows and other events.

• Building brand awareness and positioning

• Directing, planning and coordinating marketing efforts and communicating the market plan.

• Researching demand for the organization's products and services and evaluating competitors

• Handling Social media, public relation efforts and content marketing and producing valuable and engaging content for company's website and blog that attract and convert Target groups.

• Building strategic relationships and partnering with key industry players, agencies, government, and vendors.

• Overseeing, creating and delivery of press releases, advertisements, and other marketing materials.

• Designing of print ads and publications.

• Interacting with various departments including research and development, manufacturing, supply chain, legal and compliance.

• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks

• Execellent Knowledge of B2B marketing 

• Execellent knowledge of SEO and E-commence. 

Applicant who stay within Lagos can apply.