Marketing / Sales Engineer at Ocheph Consulting Limited

Job Responsibilities

• Conduct market research to identify potential customers, industry/market trends, competitors and potential business opportunities.
• Collaborate with the departmental SMEs, OEM representatives/contacts to develop effective marketing strategies and campaigns targeting potential customers in the public and private sectors.
• Provide technical products knowledge to prospects and customers, assisting them in understanding the features, benefits, and applications of the engineering technologies and products.
• Generate leads and actively pursue sales opportunities through cold calling, networking, and attending industry events.
• Prepare detailed product information documents and marketing materials, including brochures, datasheets, technical specifications, and case studies.
• Conduct instructional demonstrations of the engineering technologies and products at trade shows, customer meetings, and other marketing events.
• Simplify complex technical jargon into language that potential customers can easily understand, ensuring effective communication and comprehension.
• Address technical questions or concerns raised by customers or potential customers, providing timely and accurate responses.
• Stay up-to-date with industry trends, market conditions, and competitor activities to identify new business opportunities and strategies.
• Conduct client presentations and product demonstrations to showcase the companies’ technologies, products, services and highlight their value proposition.
• Participate in the development and analysis of product development plans, collaborating with the engineering department to ensure the products meet the needs and preferences of the market.
• Monitor product performance, gather customer feedback, and provide insights to the product development team to improve existing products and develop new ones that align with market requirements.

Job Qualifications/Requirements

• Bachelor's degree in mechanical engineering or a related field.
• Minimum 4 years in marketing/sales with a proven track record of successful technical sales experience, preferably in the engineering or technical services industry.
• Must be equipped with industry technical knowledge and selling techniques to effectively market and sell engineering technologies and products.
• Strong technical knowledge and understanding of engineering services.
• Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with clients.
• Demonstrated ability to identify customer needs and provide tailored solutions.
• Strong negotiation, persuasion, and closing skills.
• Self-motivated and target-driven, with the ability to work independently and as part of a team.
• Proficiency in using CRM software and other sales tools.