Marketing Operations Lead at Ruff n Tumble

Key Responsibilities

Marketing Planning & Execution

• Coordinate the execution of the annual marketing calendar across all business units.
• Develop implementation plans for marketing campaigns, product launches, seasonal activations, and promotional events.
• Ensure marketing initiatives are delivered within agreed timelines and budgets.
• Track campaign milestones and proactively resolve execution bottlenecks.
• Coordinate internal approvals and ensure compliance with brand guidelines.

Project & Campaign Management

• Lead end-to-end coordination of marketing projects from planning through execution.
• Develop project timelines, workback schedules, and deliverable trackers.
• Coordinate activities between creative, digital, retail, e-commerce, production, customer experience, and external partners.
• Ensure timely availability of marketing materials across all channels.

Marketing Budget & Resource Management

• Prepare and monitor departmental budgets.
• Track marketing expenditure against approved budgets.
• Process vendor payments and monitor purchase requests.
• Optimize marketing spend for maximum return on investment.
• Maintain accurate records of marketing expenses and contracts.

Vendor & Agency Management

• Manage relationships with advertising agencies, printers, production vendors, photographers, influencers, media partners, and event vendors.
• Coordinate quotations, negotiations, contracts, and service delivery.
• Evaluate vendor performance and recommend improvements.
• Ensure quality standards and delivery timelines are consistently achieved.

Retail Marketing Support

• Coordinate store marketing activities and local activations.
• Ensure POS materials, visual merchandising assets, and promotional materials are distributed on time.
• Liaise with Retail Operations to support store openings, campaigns, and seasonal promotions.
• Monitor execution consistency across all store locations.

Marketing Asset Management

• Maintain the organization's repository of marketing assets.
• Coordinate production and distribution of campaign materials.
• Ensure proper version control and accessibility of marketing collateral.
• Manage inventory of promotional materials.

Performance Reporting & Analytics

• Develop marketing dashboards and operational reports.
• Monitor campaign execution KPIs.
• Track budget utilization and campaign performance.
• Prepare weekly, monthly, and quarterly reports for management.
• Recommend improvements based on campaign insights.

Process Improvement

• Develop and document marketing SOPs.
• Improve workflows and operational efficiency.
• Introduce project management systems and best practices.
• Standardize campaign planning and execution processes.
• Drive continuous improvement initiatives across the department.

Stakeholder Management

• Collaborate closely with:
• Retail Operations
• E-commerce
• Customer Experience
• Ensure alignment between marketing activities and business priorities.
• Communicate project updates to stakeholders.

Compliance & Governance

• Ensure adherence to company policies and brand standards.
• Maintain marketing documentation and records.
• Ensure contracts and vendor engagements comply with company procedures.
• Support audit requirements related to marketing operations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Certification in Digital Marketing or Marketing Analytics is desirable.

Experience

• 5–8 years of experience in marketing operations, brand management, project management, or marketing coordination.
• Experience in retail, FMCG, fashion, lifestyle, or luxury brands.
• Proven experience managing multiple marketing campaigns simultaneously.
• Experience working with cross-functional teams and external agencies.
• Strong understanding of marketing workflows and campaign execution.