Marketing Officer at TRANOS

Job Summary

The Marketing Officer assists in executing marketing strategies to drive business growth and enhance brand reputation. This role involves market research, campaign management, brand consistency, and collaboration with internal teams and external vendors to optimize marketing outcomes. The role also supports business development and ensures alignment between internal communication and brand strategy.

Job Details

• Assist in the development and execution of comprehensive marketing strategies that align  with business objectives.
• Conduct market research to identify opportunities, trends, and customer preferences.
• Measure and report on the performance of marketing campaigns, using data to make informed decisions.
• Implement and maintain a strategic brand plan that enhances brand awareness and positions the company competitively in the market.
• Collaborate with internal teams to ensure brand consistency across all marketing channels and materials.
• Support in overseeing the day-to-day management of the company’s brand, ensuring alignment with overall business strategy.
• Ensure that all branding efforts, including design, messaging, and advertising, are cohesive and reinforce brand identity.
• Monitor brand perception and adjust strategies as needed to enhance brand reputation.
• Work with external vendors, including advertising agencies, media outlets, and event coordinators, to execute marketing campaigns.
• Foster strong relationships with vendors to optimize marketing outcomes.
• Develop targeted marketing messages and campaigns for different customer segments to drive engagement and sales.
• Support the business development team by identifying marketing opportunities that contribute to revenue growth.
• Collaborate on cross-functional initiatives to strengthen existing customer relationships.
• Participate in creating marketing collateral and presentations that support sales initiatives and business pitches.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Minimum of 2 years of experience in a marketing role within similar industry
• Minimum of Second-Class Upper Division (2:1)
• Strong knowledge of marketing strategies, market segmentation, and brand management.
• Experience working with vendors, including negotiating contracts and managing deliverables.
• Excellent communication skills, both written and verbal, with experience in corporate communication.
• Analytical skills with a data-driven approach to decision-making and performance measurement.
• Proficiency with marketing tools and platforms, including CRM software, digital marketing tools, and social media management.
• Strong organizational and multitasking abilities, with attention to detail.
• Creative thinking and problem-solving capabilities.
• Ability to work both independently and collaboratively within a team.
• Knowledge of digital marketing trends, content marketing, and SEO